GM’s Worldwide Facilities Group selected Corbin Design to develop standards for the global auto maker’s exterior wayfinding and signage, and make those standards accessible through a customized Web-based tool. Corbin Design was selected from a list of ten wayfinding consultants based on our initial insights into the signage challenges that GM faces, and our suggested approach to meeting those challenges.
The project, called the Exterior Signage Initiative for Corporate Facilities and Sites, involved designing and developing wayfinding guidelines and exterior sign types for use at any non-dealership GM facility worldwide. The world’s largest car and truck manufacturer, GM has operations in more than 30 countries. Program goals included providing a simplified process for designing and ordering signage systems, reducing costs, increasing safety and security, and better reflecting GM’s corporate brand attributes.
The standards are accessible via a Web-based Signage Standards Toolkit developed by Corbin Design that helps GM employees and consultants determine the appropriate specifications for a single building sign or an entire facility signage program.
System elements have been installed around the world, from Bowling Green, Kentucky to Johannesburg, South Africa.