Heartland Regional Medical Center, a Corbin Design client since 2003, changed their name and brand to reflect the experience of a new model of care, focused on the whole person: mind, body and spirit. This new culture of caregiving includes attention to all five senses, represented in the architecture of each facility.
We captured the spirit of the new brand in the wayfinding signage elements that appear throughout the Mosaic Life Care system.
This included a complete replacement of all existing signage, interior and exterior, beginning with the flagship facility in St. Joseph, Mo. Much of the original logic and language was preserved, given the equity that interior landmarks (e.g. elevator cores, entrances) already had in their internal culture.
The wayfinding signs were improved to provide simplified information, better mapping, and more clarity as people transition between buildings on this campus. Updated technologies such as electronic directories allow internal staff to manage wayfinding information as it changes.
The signage standards are applied to existing and newly built clinics throughout the region, creating a consistent, stress-free experience for caregivers, volunteers, patients and visitors.