While preparing for the opening of a new event center designed by renowned architect César Pelli, Tulsa city officials sought to improve wayfinding for drivers and pedestrians looking for the event center and other attractions.
Their aim was to draw first-time visitors downtown and help them access entertainment and historical opportunities throughout the downtown area, along with appropriate public parking for their destinations.
Corbin Design was chosen to develop the system, which guides visitors to the new BOK Center as well as the Performing Arts Center, Convention Center, Civic Center, and other public venues.
Exterior signage elements are custom designed with an Art Deco style to reflect Downtown Tulsa’s architecture. Fluted poles with custom bases mimic downtown light poles complementing their character and support post-mounted signs. The comprehensive system includes welcome gateway identification, vehicular and pedestrian guide signage, and parking identifiers.