What was once known as a raucous, cowtown, Sioux City is now a regional hub for business, culture, and entertainment. Historic Downtown is full of unique architecture, museums, shops, and theaters and serves as the tri-state area’s only “urban downtown” experience. Though the city has been able to capitalize on its unique downtown, it identified a need to better welcome and guide vehicular traffic from major entrance points into Downtown. The Sioux City wayfinding program was designed to engage visitors from the freeway into Downtown, promoting the downtown districts and over 25 unique destinations.
Jeff Frank
Lead Designer/Design Director