Known as “a city of excellence,” Plano, Texas is a city with broad appeal. It boasts an abundance of destinations and amenities for visitors and is home to numerous corporate headquarters, including those of Toyota, JPMorgan Chase, and PepsiCo. In an effort to better connect people to community resources, entice visitors to discover new destinations, and enhance the look of the community, the City of Plano decided it needed a city-wide wayfinding program.
Though the city continues to develop, the majority of visitor destinations and attractions reside in one of five major hubs of activity. However, these hubs are divided by a central residential core making it difficult to understand the wealth of destinations in Plano and even more difficult to navigate from one destination to the next. This division of destinations required the creation of five districts. For wayfinding purposes, each district has been given a unique name and color.
The system design is a nod to the city’s blend of modern luxury with historic charm. The city logo inspired the unique shape of the structure. The structure uses a stainless-steel mesh, creating a more transparent look. Message panels are individually mounted to the mesh allowing for updates to be made without affecting the entire sign.
