Located in the northeastern corner of the competitive Dallas-Fort Worth Metroplex, McKinney, Texas, distinguishes itself through upscale shopping and dining, a vibrant Historic Downtown, and easy access to nature. Known for being “Unique by Nature,” McKinney is one of the fastest-growing cities in the country—an evolution that inspired the development of a new wayfinding system.
In partnership with engineering firm Kimley-Horn, the consultant team collaborated with city staff, business owners, residents, and elected officials to create a system that formally identifies two primary wayfinding districts—Historic Downtown and the 121 District—while guiding visitors and residents to key destinations across the city.