The City of Frisco, TX is a thriving metropolis just north of Dallas. As a destination for sports, arts, culture, entertainment, and business, it is unmatched in the greater Fort Worth area. Rather than be overwhelmed by typical urban sprawl, elected officials, planners, and residents have controlled growth to fit their vision, as one might expect in this take-charge Texas town.
Working with Kimley-Horn and Associates, Corbin Design developed a comprehensive wayfinding package that places the local culture at the forefront of both verbal and visual aspects of wayfinding. As part of our discovery process, we captured how locals “speak to wayfinding” as they refer to commonly-known routes, landmarks, and destinations. We then identified two current districts, already part of Frisco’s vernacular; the signage leaves room for a future district, still to be determined.