“If you’re going to be solving a problem, you first have to frame the question. Once we’ve done that, we can go back and say ‘these are the tools we’ll need in order to resolve those issues …’” More...

We all know that our emotional state has a huge influence on our ability to navigate. More...

Robert Brengman, Vice President of Corbin Design, will be leading a breakout session having to do with Regional Wayfinding and how it contributes to the overall brand perception of a tourism region. More...

“We don’t solely consider ourselves sign designers,” Mark VanderKlipp, the firm’s president and senior designer, said. “Our real value lies in our ability to consult with clients to resolve their communication issues in various ways, with signs often serving as a primary medium for developing wayfinding.” More...

The abundance of natural, cultural, historic and entertainment options in the St. Louis Region require some physical tools to provide the “connective tissue” within and between destinations in the region. More...

The answers might lie in our evolutionary heritage. More...

Artdaily.org article

This article was recently posted on ArtDaily.org and picked up by a variety of related news sources. It pertains to the value of the wayfinding system we’re developing for the Glass Pavilion at the Toledo Museum of Art. Since we are still in preliminary planning and design stages, we have not posted… More...

A typical street scene in this gracious South Carolina town

From November 17-19, our team comprised of Mark VanderKlipp, Heidi Jones and Jeff Frank were invited to do an assessment of wayfinding for Georgetown, South Carolina. This beautiful, historic town has so much to offer both… More...

The most obvious test of a campus signage system is if it leads you where you need to go. That isn’t as simple as it sounds, however. “A good integrated wayfinding system should almost go unnoticed; when it’s working correctly, you can easily navigate through any environment,” said Clint Douthitt, senior designer at Traverse City, MI-based Corbin Design.

Read the entire article here

Recently Mark VanderKlipp, Corbin Design’s President, developed a presentation for local leaders in the Grand Vision initiative here in Northwest Lower Michigan. Citing wayfinding projects throughout North America as examples, he described how other regions are becoming unified both perceptually and physically.

Of course there are many challenges in an effort… More...