On Friday, July 22, the Michigan Downtown Association is hosting its Sault Ste. Marie conference. The afternoon session is titled “Finding the Way – Trailways, Waterways and Wayfinding”. Mark VanderKlipp will be part of a panel including Tim Knutsen, an Associate at Beckett and Raeder’s Petoskey office, and Sam Lovall of Lovall Associates and Michigan State University. We will… More...

As a reflection of regional culture, a wayfinding system becomes a system of recognizable tools that fit within the context of local language, streetscapes and activities. More...

A regional wayfinding program directs a visitor’s experience; it does not define it. We leave that job to each unique community. More...

A typical street scene in this gracious South Carolina town

From November 17-19, our team comprised of Mark VanderKlipp, Heidi Jones and Jeff Frank were invited to do an assessment of wayfinding for Georgetown, South Carolina. This beautiful, historic town has so much to offer both… More...

“We are all so enormously proud of the way this project turned out…!” More...