For any service-based business on a budget, we’re sharing these key learnings to get you started on the right foot. More...

The most obvious test of a campus signage system is if it leads you where you need to go. That isn’t as simple as it sounds, however. “A good integrated wayfinding system should almost go unnoticed; when it’s working correctly, you can easily navigate through any environment,” said Clint Douthitt, senior designer at Traverse City, MI-based Corbin Design.

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We work in a service industry. We charge fees based on services rendered. You, our clients, trust us to educate, to provide our expertise, and often to advocate on your behalf as the “outside expert” who can help to influence approvals, policy, funding or purchase decisions.

But we need to be careful not to cross the line beyond what’s necessary for you. In most cases, an initial proposal will… More...

Train and orient your team to speak in one consistent voice

Think about how many people in your organization have contact with the public on a daily basis. A key encounter could happen anywhere: in a hallway, on the street, on the phone or online.

If you’re a parent, you know about teachable moments, right? Each of these encounters is an opportunity to create awareness for… More...