Recently Mark VanderKlipp, Corbin Design’s President, developed a presentation for local leaders in the Grand Vision initiative here in Northwest Lower Michigan. Citing wayfinding projects throughout North America as examples, he described how other regions are becoming unified both perceptually and physically.

Of course there are many challenges in an effort… More...

Mark VanderKlipp, Corbin Design’s President, is making a presentation to local leadership in our Grand Vision effort. Based heavily on project experience with a variety of clients throughout the U.S., Mark will illustrate how these regions become unified using several tactics, primarily wayfinding signage and transit. A discussion period after the presentation is planned, including Corbin Design Founder Jeffry Corbin.

Sponsored by the Growth and Investment and Transportation… More...

A blog post on the Quad Cities CVB Web site addresses in detail (much better than we could!) the anticipated benefit to the region once a comprehensive wayfinding signage program was implemented. Joe Taylor, President of the Quad Cities CVB, was a dedicated project champion and truly brought the region together in support of this initiative. More...

We led the project to develop baseline research around the existing conditions for those with limited English proficiency, whether they speak another language or have physical limitations, then improve the experience using icons in wayfinding signage. More...

We’re poised at the threshold of doing absolutely brilliant things at the interface of design and psychology. More...

“We listen closely to our clients and what their end users need. We also watch trends in the economy and society to verify that information. Because everyone at some point gets lost, or at least disoriented, we have a broad pool of experience to draw from.” More...

A new article I had the pleasure of writing for the January/February edition of Design Intelligence, this exploration of the larger issues around a given project challenge encourages us all to look deeper at our clients’ challenges, our networks and ourselves. It proposes a renewed focus on collaboration, rather than competition, to find solutions to our society’s… More...

In our healthcare work, we often face the critical question of how to manage competing interests in patient room signage. With so much potential information that could be displayed, what should be? What specific functionality does staff need to effectively do their jobs? How much precautionary information should be shared with visitors? Finally, what about the patient’s privacy concerns?

We’d like to explore the issue a bit further, starting… More...

“We are all so enormously proud of the way this project turned out…!” More...

Taking a cue from “Mavericks At Work,” we’ve instituted a new segment here at Corbin Design that takes advantage of our (previously hidden) expertise and turns our design minds to a most pressing problem: how to develop the kinds of new business that can continue to sustain us, especially in these challenging times.

The Corbin Team took time out on a Wednesday afternoon to tackle this problem in… More...