Physical + Digital = Phygital Wayfinding More...

“The methodology put in place is delivering a qualitative value far in excess of what we ever spent on signage.” Kari Houser, Director of Construction and Facility Planning, Gundersen Lutheran More...

On Friday, July 22, the Michigan Downtown Association is hosting its Sault Ste. Marie conference. The afternoon session is titled “Finding the Way – Trailways, Waterways and Wayfinding”. Mark VanderKlipp will be part of a panel including Tim Knutsen, an Associate at Beckett and Raeder’s Petoskey office, and Sam Lovall of Lovall Associates and Michigan State University. We will… More...

Now more than ever, the tools that will allow users to create their own journey to a healthcare facility are in the hands of consumers. More...

As a reflection of regional culture, a wayfinding system becomes a system of recognizable tools that fit within the context of local language, streetscapes and activities. More...

“If you’re going to be solving a problem, you first have to frame the question. Once we’ve done that, we can go back and say ‘these are the tools we’ll need in order to resolve those issues …’” More...

We all know that our emotional state has a huge influence on our ability to navigate. More...

“We don’t solely consider ourselves sign designers,” Mark VanderKlipp, the firm’s president and senior designer, said. “Our real value lies in our ability to consult with clients to resolve their communication issues in various ways, with signs often serving as a primary medium for developing wayfinding.” More...

The abundance of natural, cultural, historic and entertainment options in the St. Louis Region require some physical tools to provide the “connective tissue” within and between destinations in the region. More...

The answers might lie in our evolutionary heritage. More...