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Posts Tagged ‘Cost-effective’

“Do we need an app?”

Posted in Education, Social Media and Technology, Wayfinding Return on Investment, White Paper on December 10th, 2012 by Mark VanderKlipp – Be the first to comment

Increasingly we are asked this question by many of our institutional clients. While much has been written about the capability and potential of a number of interactive tools, we’d like you to consider the appropriateness of technology for your institution with stories from organizations whose priority is doing it right rather than doing it quickly. With regard to technology, remember this maxim: ‘just because you can, doesn’t mean you should’… More...

“Phygital” Wayfinding and Experience Mapping

Posted in Civic, Corporate/Retail, Government, Speaking Engagements, Wayfinding Concept on September 23rd, 2011 by Mark VanderKlipp – Be the first to comment

Physical + Digital = Phygital Wayfinding More...

Demonstrating Return on Investment: Gundersen Health’s Wayfinding System

Posted in Healthcare, Wayfinding Concept on August 30th, 2011 by Mark VanderKlipp – Be the first to comment

“The methodology put in place is delivering a qualitative value far in excess of what we ever spent on signage.” Kari Houser, Director of Construction and Facility Planning, Gundersen Lutheran More...

Health Facilities Management Article Released

Posted in Healthcare, White Paper on June 22nd, 2011 by Mark VanderKlipp – Be the first to comment

Now more than ever, the tools that will allow users to create their own journey to a healthcare facility are in the hands of consumers. More...

Key Learnings from Corbin’s Office Redesign

Posted in Where We Work on December 14th, 2010 by Mark VanderKlipp – Be the first to comment

For any service-based business on a budget, we’re sharing these key learnings to get you started on the right foot. More...

Quad Cities Mayors Speak to the Value of Wayfinding

Posted in Government, Points of Interest, Wayfinding Concept on July 2nd, 2010 by Mark VanderKlipp – Be the first to comment

A blog post on the Quad Cities CVB Web site addresses in detail (much better than we could!) the anticipated benefit to the region once a comprehensive wayfinding signage program was implemented. Joe Taylor, President of the Quad Cities CVB, was a dedicated project champion and truly brought the region together in support of this initiative. More...

The Cobbler’s Children

Posted in Government, Where We Work on September 4th, 2009 by Mark VanderKlipp – Be the first to comment

Remember the adage that this old guy’s kids don’t have any shoes? No longer true in Traverse City: our own downtown now sports a Corbin Designed wayfinding system!

Given that Traverse City is a year-round destination for shopping, festivals, epicurean events, outdoor recreation and all-around fun, the environment needed to respond to the expressed needs of visitors getting lost, and merchants who wanted to bring those visitors to their… More...