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The Value of Glocalization

Posted in Education, Government, Healthcare, Where We Work, White Paper on February 4th, 2010 by Mark VanderKlipp – Be the first to comment

One of the most pervasive ideas in the New Economy is “Glocalization:” the idea that global thinking can and should be applied to local initiatives for the benefit of a community.

Located in the Northern Lower Peninsula at the base of Grand Traverse Bay The largest city in the region, Traverse City

“That’s not my table, lady.”

Posted in Uncategorized, Where We Work, White Paper on January 11th, 2010 by Mark VanderKlipp – Be the first to comment

not_my_tableThere was a time, long years ago, when taking care of your own job responsibilities was the only thing you had to do. We’ve all had surprising, even flabbergasting customer service experiences where the individual you’re dealing with either doesn’t have the interest, or the authority, or the capability to handle a simple request. Cable companies, software tech support, sixteen year… More...

Managing Patient Information: Public vs. Private Space

Posted in Healthcare, Wayfinding Concept, White Paper on December 11th, 2009 by Mark VanderKlipp – Be the first to comment

In our healthcare work, we often face the critical question of how to manage competing interests in patient room signage. With so much potential information that could be displayed, what should be? What specific functionality does staff need to effectively do their jobs? How much precautionary information should be shared with visitors? Finally, what about the patient’s privacy concerns?

We’d like to explore the issue a bit further, starting… More...

Trusted Advisor … or Enabler?

Posted in Where We Work, White Paper on December 2nd, 2009 by Rick Stringer – Be the first to comment

We work in a service industry. We charge fees based on services rendered. You, our clients, trust us to educate, to provide our expertise, and often to advocate on your behalf as the “outside expert” who can help to influence approvals, policy, funding or purchase decisions.

But we need to be careful not to cross the line beyond what’s necessary for you. In most cases, an initial proposal will… More...

Airline Musings: Personas

Posted in Points of Interest, Where We Work on October 26th, 2009 by Mark VanderKlipp – Be the first to comment

Just off an early AM flight from Traverse City to MSP, and I had a marvelous time. Not.

Generally when I fly, I try to be as innocuous as possible: greet the flight attendant, make myself as small as I can in the seat (at 6’3″ it’s not that easy), bring a book to read, and quietly mind my own business. On this morning’s flight, I decided that I… More...

Corbin and Avenue ISR join forces on diverse projects

Posted in Healthcare, Wayfinding Concept, Where We Work on October 20th, 2009 by Mark VanderKlipp – Be the first to comment

We love it when things turn out this way: our relationship started when Mark VanderKlipp and Woody Smith were invited to participate in a monthly book group. More...

Announcing Corbin Design’s Partnership with NAVTEQ

Posted in Government, Points of Interest, Wayfinding Concept, Where We Work on October 13th, 2009 by Mark VanderKlipp – Be the first to comment

NAVTEQ logo

Corbin Design and NAVTEQ have entered into a partnership aimed at giving our clients the opportunity to reach a potential audience of millions. While attending the IDA Annual Conference in Milwaukee, we met with NAVTEQ representatives to discuss the advantages of this partnership for our clients.

From our friends at the IDA… More...

Ann Arbor Project Launches

Posted in Government on October 7th, 2009 by Mark VanderKlipp – Be the first to comment

“We are all so enormously proud of the way this project turned out…!” More...

Nobody is as smart as everybody

Posted in Points of Interest on September 24th, 2009 by Mark VanderKlipp – Be the first to comment

Taking a cue from “Mavericks At Work,” we’ve instituted a new segment here at Corbin Design that takes advantage of our (previously hidden) expertise and turns our design minds to a most pressing problem: how to develop the kinds of new business that can continue to sustain us, especially in these challenging times.

The Corbin Team took time out on a Wednesday afternoon to tackle this problem in… More...

The Cobbler’s Children

Posted in Government, Where We Work on September 4th, 2009 by Mark VanderKlipp – Be the first to comment

Remember the adage that this old guy’s kids don’t have any shoes? No longer true in Traverse City: our own downtown now sports a Corbin Designed wayfinding system!

Given that Traverse City is a year-round destination for shopping, festivals, epicurean events, outdoor recreation and all-around fun, the environment needed to respond to the expressed needs of visitors getting lost, and merchants who wanted to bring those visitors to their… More...