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Corbin Design featured in e-Zine article

Posted in Civic, Education, Entertainment/Resort, Healthcare, Where We Work on February 1st, 2012 by Mark VanderKlipp – Be the first to comment

Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”

Read the article here.

DDA Director Extols Virtues of Wayfinding Signage

Posted in Civic, Corbin Client News, Government, Wayfinding Concept, Where We Work on October 12th, 2011 by Mark VanderKlipp – Be the first to comment

We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:

“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...

Signs of the Times: Navigating Brand Communication Across a Growing Healthcare System

Posted in Healthcare, research, Wayfinding Concept, Wayfinding Return on Investment on October 10th, 2011 by Mark VanderKlipp – Be the first to comment

For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...

“Phygital” Wayfinding and Experience Mapping

Posted in Civic, Corporate/Retail, Government, Speaking Engagements, Wayfinding Concept on September 23rd, 2011 by Mark VanderKlipp – Be the first to comment

Physical + Digital = Phygital Wayfinding More...

Demonstrating Return on Investment: Gundersen Health’s Wayfinding System

Posted in Healthcare, Wayfinding Concept on August 30th, 2011 by Mark VanderKlipp – Be the first to comment

“The methodology put in place is delivering a qualitative value far in excess of what we ever spent on signage.” Kari Houser, Director of Construction and Facility Planning, Gundersen Lutheran More...

Oregon Health & Science University selects Corbin Design

Posted in Corbin Client News, Healthcare on July 15th, 2011 by Mark VanderKlipp – Be the first to comment

Corbin Design’s recommendations will include creative wayfinding solutions across media, including signage, print and digital communications. More...

Framing the Challenges at Buffalo Niagara Medical Center

Posted in Civic, Government, Healthcare on July 14th, 2011 by Mark VanderKlipp – Be the first to comment

Corbin Design is delighted to welcome a new client in Buffalo, NY. More...

Corbin President a Featured Speaker at Michigan Downtowns Conference

Posted in Civic, Government, Speaking Engagements on June 24th, 2011 by Mark VanderKlipp – Be the first to comment

41590_269886316823_5035862_nOn Friday, July 22, the Michigan Downtown Association is hosting its Sault Ste. Marie conference. The afternoon session is titled “Finding the Way – Trailways, Waterways and Wayfinding”. Mark VanderKlipp will be part of a panel including Tim Knutsen, an Associate at Beckett and Raeder’s Petoskey office, and Sam Lovall of Lovall Associates and Michigan State University. We will… More...

Health Facilities Management Article Released

Posted in Healthcare, White Paper on June 22nd, 2011 by Mark VanderKlipp – Be the first to comment

Now more than ever, the tools that will allow users to create their own journey to a healthcare facility are in the hands of consumers. More...

Cities Continue to Embrace Benefits of Wayfinding

Posted in Civic, Regional Wayfinding, Where We Work on May 27th, 2011 by Mark VanderKlipp – Be the first to comment

As a reflection of regional culture, a wayfinding system becomes a system of recognizable tools that fit within the context of local language, streetscapes and activities. More...