Posted in Civic, Regional Wayfinding, Speaking Engagements, White Paper on May 13th, 2011 by Mark VanderKlipp – Be the first to comment
A regional wayfinding program directs a visitor’s experience; it does not define it. We leave that job to each unique community. More...
Posted in Wayfinding Concept on April 6th, 2011 by Mark VanderKlipp – Be the first to comment
“If you’re going to be solving a problem, you first have to frame the question. Once we’ve done that, we can go back and say ‘these are the tools we’ll need in order to resolve those issues …’” More...
Posted in Behavioral Science, Points of Interest, White Paper on March 23rd, 2011 by Mark VanderKlipp – Be the first to comment
We all know that our emotional state has a huge influence on our ability to navigate. More...
Posted in Government, Speaking Engagements on February 14th, 2011 by Mark VanderKlipp – Be the first to comment
Robert Brengman, Vice President of Corbin Design, will be leading a breakout session having to do with Regional Wayfinding and how it contributes to the overall brand perception of a tourism region. More...
Posted in Corporate/Retail on February 8th, 2011 by Mark VanderKlipp – Be the first to comment
“We don’t solely consider ourselves sign designers,” Mark VanderKlipp, the firm’s president and senior designer, said. “Our real value lies in our ability to consult with clients to resolve their communication issues in various ways, with signs often serving as a primary medium for developing wayfinding.” More...
Posted in Government, Wayfinding Concept on February 8th, 2011 by Mark VanderKlipp – Be the first to comment
The abundance of natural, cultural, historic and entertainment options in the St. Louis Region require some physical tools to provide the “connective tissue” within and between destinations in the region. More...
Posted in Behavioral Science, Points of Interest, White Paper on January 25th, 2011 by Mark VanderKlipp – Be the first to comment
The answers might lie in our evolutionary heritage. More...
Posted in Education, Uncategorized, Wayfinding Concept on January 4th, 2011 by Mark VanderKlipp – Be the first to comment
Artdaily.org article
This article was recently posted on ArtDaily.org and picked up by a variety of related news sources. It pertains to the value of the wayfinding system we’re developing for the Glass Pavilion at the Toledo Museum of Art. Since we are still in preliminary planning and design stages, we have not posted… More...
Posted in Where We Work on December 14th, 2010 by Mark VanderKlipp – Be the first to comment
For any service-based business on a budget, we’re sharing these key learnings to get you started on the right foot. More...
Posted in Government, Points of Interest, Where We Work on November 24th, 2010 by Mark VanderKlipp – Be the first to comment
A typical street scene in this gracious South Carolina town
From November 17-19, our team comprised of Mark VanderKlipp, Heidi Jones and Jeff Frank were invited to do an assessment of wayfinding for Georgetown, South Carolina. This beautiful, historic town has so much to offer both… More...