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White Paper

IDA Releases Position Paper on USDOT Strategic Plan

Posted in Government, White Paper on June 11th, 2010 by Mark VanderKlipp – Be the first to comment

Downtown development maximizes the value and use of transportation infrastructure through compact development. By their very nature, downtowns support livable communities, economic competitiveness and environmental sustainability constructs of the USDOT’s Strategic Plan. More...

You Are Here: Interview with author Colin Ellard (part 1 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on June 8th, 2010 by Mark VanderKlipp – Be the first to comment

We’re poised at the threshold of doing absolutely brilliant things at the interface of design and psychology. More...

The Value of Collaboration

Posted in Points of Interest, White Paper on February 7th, 2010 by Mark VanderKlipp – Be the first to comment

Design IntelligenceA new article I had the pleasure of writing for the January/February edition of Design Intelligence, this exploration of the larger issues around a given project challenge encourages us all to look deeper at our clients’ challenges, our networks and ourselves. It proposes a renewed focus on collaboration, rather than competition, to find solutions to our society’s… More...

The Value of Glocalization

Posted in Education, Government, Healthcare, Where We Work, White Paper on February 4th, 2010 by Mark VanderKlipp – Be the first to comment

One of the most pervasive ideas in the New Economy is “Glocalization:” the idea that global thinking can and should be applied to local initiatives for the benefit of a community.

Located in the Northern Lower Peninsula at the base of Grand Traverse Bay The largest city in the region, Traverse City

“That’s not my table, lady.”

Posted in Uncategorized, Where We Work, White Paper on January 11th, 2010 by Mark VanderKlipp – Be the first to comment

not_my_tableThere was a time, long years ago, when taking care of your own job responsibilities was the only thing you had to do. We’ve all had surprising, even flabbergasting customer service experiences where the individual you’re dealing with either doesn’t have the interest, or the authority, or the capability to handle a simple request. Cable companies, software tech support, sixteen year… More...

Managing Patient Information: Public vs. Private Space

Posted in Healthcare, Wayfinding Concept, White Paper on December 11th, 2009 by Mark VanderKlipp – Be the first to comment

In our healthcare work, we often face the critical question of how to manage competing interests in patient room signage. With so much potential information that could be displayed, what should be? What specific functionality does staff need to effectively do their jobs? How much precautionary information should be shared with visitors? Finally, what about the patient’s privacy concerns?

We’d like to explore the issue a bit further, starting… More...

Trusted Advisor … or Enabler?

Posted in Where We Work, White Paper on December 2nd, 2009 by Rick Stringer – Be the first to comment

We work in a service industry. We charge fees based on services rendered. You, our clients, trust us to educate, to provide our expertise, and often to advocate on your behalf as the “outside expert” who can help to influence approvals, policy, funding or purchase decisions.

But we need to be careful not to cross the line beyond what’s necessary for you. In most cases, an initial proposal will… More...

Communicate To The Public

Posted in White Paper on July 21st, 2009 by Mark VanderKlipp – Be the first to comment

Train and orient your team to speak in one consistent voice

Think about how many people in your organization have contact with the public on a daily basis. A key encounter could happen anywhere: in a hallway, on the street, on the phone or online.

If you’re a parent, you know about teachable moments, right? Each of these encounters is an opportunity to create awareness for… More...

Intuitive Cues Influence Behavior

Posted in Wayfinding Concept, White Paper on July 8th, 2009 by Mark VanderKlipp – Be the first to comment

These are very real problems for most people. You know that visceral feeling you get when you’re lost, when you feel like you’ve made a mistake and now you’ve got to find your way out of it. More...

The Voice of the Patient

Posted in Healthcare, White Paper on July 8th, 2009 by Mark VanderKlipp – Be the first to comment

The foundation of good design is research, and the best way to research is to listen to the voice of the patient. More...