In our healthcare work, we often face the critical question of how to manage competing interests in patient room signage. With so much potential information that could be displayed, what should be? What specific functionality does staff need to effectively do their jobs? How much precautionary information should be shared with visitors? Finally, what about the patient’s privacy concerns?

We’d like to explore the issue a bit further, starting… More...

We work in a service industry. We charge fees based on services rendered. You, our clients, trust us to educate, to provide our expertise, and often to advocate on your behalf as the “outside expert” who can help to influence approvals, policy, funding or purchase decisions.

But we need to be careful not to cross the line beyond what’s necessary for you. In most cases, an initial proposal will… More...

Train and orient your team to speak in one consistent voice

Think about how many people in your organization have contact with the public on a daily basis. A key encounter could happen anywhere: in a hallway, on the street, on the phone or online.

If you’re a parent, you know about teachable moments, right? Each of these encounters is an opportunity to create awareness for… More...

These are very real problems for most people. You know that visceral feeling you get when you’re lost, when you feel like you’ve made a mistake and now you’ve got to find your way out of it. More...

The foundation of good design is research, and the best way to research is to listen to the voice of the patient. More...

The ultimate expression of your brand lies in your audience’s experience. The verbal and visual elements of a wayfinding system act as the framework for your brand expression. More...

Wayfinding systems as valuable economic development tools

If you’re like most downtown professionals, you tend to take economic news with a grain of salt. While there… More...