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Tech: Just because you CAN doesn’t mean you SHOULD.

Posted in College Wayfinding, Education, Healthcare, Healthcare Wayfinding, Hospital Wayfinding, Published Article, Social Media and Technology, University Wayfinding, White Paper on March 19th, 2015 by Mark VanderKlipp – 1 Comment

“Do we need a digital signage solution, or maybe an app?”

Technology solutions often fall short of expectations, leaving users uninformed.

Technology solutions often fall short of expectations, leaving users uninformed and unimpressed.

Our institutional clients are increasingly asking  these questions. While much has been written about the capability and potential of a number of interactive tools… More...

Latest Wayfinding Research: Places

Posted in Behavioral Science, Civic Wayfinding, Healthcare Wayfinding, research, University Wayfinding, Wayfinding Concept, White Paper on April 22nd, 2014 by Mark VanderKlipp – Be the first to comment

libraryThis is the third of three posts related to the article referenced below:

As a member of the Center for Health Design, we have access to research documents that cover a variety of topics related to wayfinding. In this post, we’re summarizing findings from the most current article*, which provides an overview of wayfinding challenges in a variety of… More...

Latest Wayfinding Research: Design

Posted in Behavioral Science, research, Wayfinding Concept, White Paper on February 27th, 2014 by Mark VanderKlipp – Be the first to comment

chute-749588This is the second of three posts related to the article referenced below:

As a member of the Center for Health Design, we have access to research documents that cover a variety of topics related to wayfinding. In this post, we’re summarizing findings from the most current article*, which provides an overview of specific design interventions, backed by extensive research… More...

Latest Wayfinding Research: Behavior

Posted in Behavioral Science, research, Wayfinding Concept, White Paper on February 14th, 2014 by Mark VanderKlipp – Be the first to comment

blackandwhite,lost,people,retro-08b64f30ecc6ba57df6601f1639ac347_hThis is the first of three posts related to the article referenced below:

As a member of the Center for Health Design, we have access to research documents that cover a variety of topics related to wayfinding. In this post, we’re summarizing findings from the most current article*, which provides an overview of basic behavioral observations, backed by extensive… More...

“Do we need an app?”

Posted in Education, Social Media and Technology, Wayfinding Return on Investment, White Paper on December 10th, 2012 by Mark VanderKlipp – Be the first to comment

Increasingly we are asked this question by many of our institutional clients. While much has been written about the capability and potential of a number of interactive tools, we’d like you to consider the appropriateness of technology for your institution with stories from organizations whose priority is doing it right rather than doing it quickly. With regard to technology, remember this maxim: ‘just because you can, doesn’t mean you should’… More...

Health Facilities Management Article Released

Posted in Healthcare, White Paper on June 22nd, 2011 by Mark VanderKlipp – Be the first to comment

Now more than ever, the tools that will allow users to create their own journey to a healthcare facility are in the hands of consumers. More...

A Regional Wayfinding Primer

Posted in Civic, Regional Wayfinding, Speaking Engagements, White Paper on May 13th, 2011 by Mark VanderKlipp – Be the first to comment

A regional wayfinding program directs a visitor’s experience; it does not define it. We leave that job to each unique community. More...

You Are Here: Interview with author Colin Ellard (part 3 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on March 23rd, 2011 by Mark VanderKlipp – Be the first to comment

We all know that our emotional state has a huge influence on our ability to navigate. More...

You Are Here: Interview with author Colin Ellard (part 2 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on January 25th, 2011 by Mark VanderKlipp – Be the first to comment

The answers might lie in our evolutionary heritage. More...

Designing a Firm, Designing a Life: SEGD Principals and Partners

Posted in Social Media and Technology, White Paper on July 19th, 2010 by Mark VanderKlipp – Be the first to comment

For many of us, the conversation was as much about designing a life as it was about design firm management. More...