White Paper

Health Facilities Management Article Released

Posted in Healthcare, White Paper on June 22nd, 2011 by Mark VanderKlipp – Be the first to comment

Now more than ever, the tools that will allow users to create their own journey to a healthcare facility are in the hands of consumers. More...

A Regional Wayfinding Primer

Posted in Civic, Regional Wayfinding, Speaking Engagements, White Paper on May 13th, 2011 by Mark VanderKlipp – Be the first to comment

A regional wayfinding program directs a visitor’s experience; it does not define it. We leave that job to each unique community. More...

You Are Here: Interview with author Colin Ellard (part 3 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on March 23rd, 2011 by Mark VanderKlipp – Be the first to comment

We all know that our emotional state has a huge influence on our ability to navigate. More...

You Are Here: Interview with author Colin Ellard (part 2 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on January 25th, 2011 by Mark VanderKlipp – Be the first to comment

The answers might lie in our evolutionary heritage. More...

Designing a Firm, Designing a Life: SEGD Principals and Partners

Posted in Social Media and Technology, White Paper on July 19th, 2010 by Mark VanderKlipp – Be the first to comment

For many of us, the conversation was as much about designing a life as it was about design firm management. More...

IDA Releases Position Paper on USDOT Strategic Plan

Posted in Government, White Paper on June 11th, 2010 by Mark VanderKlipp – Be the first to comment

Downtown development maximizes the value and use of transportation infrastructure through compact development. By their very nature, downtowns support livable communities, economic competitiveness and environmental sustainability constructs of the USDOT’s Strategic Plan. More...

You Are Here: Interview with author Colin Ellard (part 1 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on June 8th, 2010 by Mark VanderKlipp – Be the first to comment

We’re poised at the threshold of doing absolutely brilliant things at the interface of design and psychology. More...

The Value of Collaboration

Posted in Points of Interest, White Paper on February 7th, 2010 by Mark VanderKlipp – Be the first to comment

Design IntelligenceA new article I had the pleasure of writing for the January/February edition of Design Intelligence, this exploration of the larger issues around a given project challenge encourages us all to look deeper at our clients’ challenges, our networks and ourselves. It proposes a renewed focus on collaboration, rather than competition, to find solutions to our society’s… More...

The Value of Glocalization

Posted in Education, Government, Healthcare, Where We Work, White Paper on February 4th, 2010 by Mark VanderKlipp – Be the first to comment

One of the most pervasive ideas in the New Economy is “Glocalization:” the idea that global thinking can and should be applied to local initiatives for the benefit of a community.

Located in the Northern Lower Peninsula at the base of Grand Traverse Bay The largest city in the region, Traverse City

“That’s not my table, lady.”

Posted in Uncategorized, Where We Work, White Paper on January 11th, 2010 by Mark VanderKlipp – Be the first to comment

not_my_tableThere was a time, long years ago, when taking care of your own job responsibilities was the only thing you had to do. We’ve all had surprising, even flabbergasting customer service experiences where the individual you’re dealing with either doesn’t have the interest, or the authority, or the capability to handle a simple request. Cable companies, software tech support, sixteen year… More...