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Where We Work

The Value of Glocalization

Posted in Education, Government, Healthcare, Where We Work, White Paper on February 4th, 2010 by Mark VanderKlipp – Be the first to comment

One of the most pervasive ideas in the New Economy is “Glocalization:” the idea that global thinking can and should be applied to local initiatives for the benefit of a community.

Located in the Northern Lower Peninsula at the base of Grand Traverse Bay The largest city in the region, Traverse City

“That’s not my table, lady.”

Posted in Uncategorized, Where We Work, White Paper on January 11th, 2010 by Mark VanderKlipp – Be the first to comment

not_my_tableThere was a time, long years ago, when taking care of your own job responsibilities was the only thing you had to do. We’ve all had surprising, even flabbergasting customer service experiences where the individual you’re dealing with either doesn’t have the interest, or the authority, or the capability to handle a simple request. Cable companies, software tech support, sixteen year… More...

Trusted Advisor … or Enabler?

Posted in Where We Work, White Paper on December 2nd, 2009 by Rick Stringer – Be the first to comment

We work in a service industry. We charge fees based on services rendered. You, our clients, trust us to educate, to provide our expertise, and often to advocate on your behalf as the “outside expert” who can help to influence approvals, policy, funding or purchase decisions.

But we need to be careful not to cross the line beyond what’s necessary for you. In most cases, an initial proposal will… More...

Airline Musings: Personas

Posted in Points of Interest, Where We Work on October 26th, 2009 by Mark VanderKlipp – Be the first to comment

Just off an early AM flight from Traverse City to MSP, and I had a marvelous time. Not.

Generally when I fly, I try to be as innocuous as possible: greet the flight attendant, make myself as small as I can in the seat (at 6’3″ it’s not that easy), bring a book to read, and quietly mind my own business. On this morning’s flight, I decided that I… More...

Corbin and Avenue ISR join forces on diverse projects

Posted in Healthcare, Wayfinding Concept, Where We Work on October 20th, 2009 by Mark VanderKlipp – Be the first to comment

We love it when things turn out this way: our relationship started when Mark VanderKlipp and Woody Smith were invited to participate in a monthly book group. More...

Announcing Corbin Design’s Partnership with NAVTEQ

Posted in Government, Points of Interest, Wayfinding Concept, Where We Work on October 13th, 2009 by Mark VanderKlipp – Be the first to comment

NAVTEQ logo

Corbin Design and NAVTEQ have entered into a partnership aimed at giving our clients the opportunity to reach a potential audience of millions. While attending the IDA Annual Conference in Milwaukee, we met with NAVTEQ representatives to discuss the advantages of this partnership for our clients.

From our friends at the IDA… More...

The Cobbler’s Children

Posted in Government, Where We Work on September 4th, 2009 by Mark VanderKlipp – Be the first to comment

Remember the adage that this old guy’s kids don’t have any shoes? No longer true in Traverse City: our own downtown now sports a Corbin Designed wayfinding system!

Given that Traverse City is a year-round destination for shopping, festivals, epicurean events, outdoor recreation and all-around fun, the environment needed to respond to the expressed needs of visitors getting lost, and merchants who wanted to bring those visitors to their… More...

Citizen commentary

Posted in Government, Where We Work on August 24th, 2009 by Mark VanderKlipp – Be the first to comment

This was submitted today on our Web site’s contact form. Always great to hear from the people using our wayfinding systems!

Dear Corbin Design folks,

I moved away from TC about 15 years ago. When I got to Bloomington, Indiana, my next town, signs I recognized as a Corbin project popped up all over downtown, then I found them in Indianapolis. Two months ago, I move back to… More...

Design goes old school

Posted in Government, Points of Interest, Where We Work on July 16th, 2009 by Mark VanderKlipp – Be the first to comment

Sometimes it’s just better to do things the old way – here designers Jeff Frank and Gene Ullery-Smith are developing wayfinding logic and locations along a stretch of Interstate 64 in St. Louis. If they’d had some matchbox cars, they would have REALLY had fun!

Gene and Jeff lay it all out for St. Louis

Meet Cori

Posted in Where We Work on July 7th, 2009 by Mark VanderKlipp – Be the first to comment

Cori Chesnutt is a graduate of Detroit’s College for Creative Studies (CCS), where she earned a Bachelor of Fine Arts degree in Graphic Design. More...