Where We Work

Corbin Design featured in e-Zine article

Posted in Civic, Education, Entertainment/Resort, Healthcare, Where We Work on February 1st, 2012 by Mark VanderKlipp – Be the first to comment

Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”

Read the article here.

DDA Director Extols Virtues of Wayfinding Signage

Posted in Civic, Corbin Client News, Government, Wayfinding Concept, Where We Work on October 12th, 2011 by Mark VanderKlipp – Be the first to comment

We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:

“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...

Cities Continue to Embrace Benefits of Wayfinding

Posted in Civic, Regional Wayfinding, Where We Work on May 27th, 2011 by Mark VanderKlipp – Be the first to comment

As a reflection of regional culture, a wayfinding system becomes a system of recognizable tools that fit within the context of local language, streetscapes and activities. More...

Key Learnings from Corbin’s Office Redesign

Posted in Where We Work on December 14th, 2010 by Mark VanderKlipp – Be the first to comment

For any service-based business on a budget, we’re sharing these key learnings to get you started on the right foot. More...

Corbin Design team kicks off wayfinding project in Georgetown, SC

Posted in Government, Points of Interest, Where We Work on November 24th, 2010 by Mark VanderKlipp – Be the first to comment
A typical street scene in this gracious South Carolina town

A typical street scene in this gracious South Carolina town

From November 17-19, our team comprised of Mark VanderKlipp, Heidi Jones and Jeff Frank were invited to do an assessment of wayfinding for Georgetown, South Carolina. This beautiful, historic town has so much to offer both… More...

Corbin President Presents to the Grand Vision

Posted in Government, Wayfinding Concept, Where We Work on July 30th, 2010 by Mark VanderKlipp – Be the first to comment

Recently Mark VanderKlipp, Corbin Design’s President, developed a presentation for local leaders in the Grand Vision initiative here in Northwest Lower Michigan. Citing wayfinding projects throughout North America as examples, he described how other regions are becoming unified both perceptually and physically.Mark VanderKlipp's Grand Vision Interview

Of course there are many challenges in an effort… More...

Allowing Creativity to Flow: How Corbin Designs Business

Posted in Wayfinding Concept, Where We Work on May 18th, 2010 by Mark VanderKlipp – Be the first to comment

“We listen closely to our clients and what their end users need. We also watch trends in the economy and society to verify that information. Because everyone at some point gets lost, or at least disoriented, we have a broad pool of experience to draw from.” More...

The Value of Glocalization

Posted in Education, Government, Healthcare, Where We Work, White Paper on February 4th, 2010 by Mark VanderKlipp – Be the first to comment

One of the most pervasive ideas in the New Economy is “Glocalization:” the idea that global thinking can and should be applied to local initiatives for the benefit of a community.

Located in the Northern Lower Peninsula at the base of Grand Traverse Bay The largest city in the region, Traverse City

“That’s not my table, lady.”

Posted in Uncategorized, Where We Work, White Paper on January 11th, 2010 by Mark VanderKlipp – Be the first to comment

not_my_tableThere was a time, long years ago, when taking care of your own job responsibilities was the only thing you had to do. We’ve all had surprising, even flabbergasting customer service experiences where the individual you’re dealing with either doesn’t have the interest, or the authority, or the capability to handle a simple request. Cable companies, software tech support, sixteen year… More...

Trusted Advisor … or Enabler?

Posted in Where We Work, White Paper on December 2nd, 2009 by Mark VanderKlipp & Maureen Berger – Be the first to comment

We work in a service industry. We charge fees based on services rendered. You, our clients, trust us to educate, to provide our expertise, and often to advocate on your behalf as the “outside expert” who can help to influence approvals, policy, funding or purchase decisions.

But we need to be careful not to cross the line beyond what’s necessary for you. In most cases, an initial proposal will… More...