Recently Mark VanderKlipp, Corbin Design’s President, developed a presentation for local leaders in the Grand Vision initiative here in Northwest Lower Michigan. Citing wayfinding projects throughout North America as examples, he described how other regions are becoming unified both perceptually and physically.

Of course there are many challenges in an effort… More...

“We listen closely to our clients and what their end users need. We also watch trends in the economy and society to verify that information. Because everyone at some point gets lost, or at least disoriented, we have a broad pool of experience to draw from.” More...

One of the most pervasive ideas in the New Economy is “Glocalization:” the idea that global thinking can and should be applied to local initiatives for the benefit of a community.

The largest city in the region, Traverse City

There was a time, long years ago, when taking care of your own job responsibilities was the only thing you had to do. We’ve all had surprising, even flabbergasting customer service experiences where the individual you’re dealing with either doesn’t have the interest, or the authority, or the capability to handle a simple request. Cable companies, software tech support, sixteen year… More...

We work in a service industry. We charge fees based on services rendered. You, our clients, trust us to educate, to provide our expertise, and often to advocate on your behalf as the “outside expert” who can help to influence approvals, policy, funding or purchase decisions.

But we need to be careful not to cross the line beyond what’s necessary for you. In most cases, an initial proposal will… More...

Just off an early AM flight from Traverse City to MSP, and I had a marvelous time. Not.

Generally when I fly, I try to be as innocuous as possible: greet the flight attendant, make myself as small as I can in the seat (at 6′3″ it’s not that easy), bring a book to read, and quietly mind my own business. On this morning’s flight, I decided that I… More...

We love it when things turn out this way: our relationship started when Mark VanderKlipp and Woody Smith were invited to participate in a monthly book group. More...

Corbin Design and NAVTEQ have entered into a partnership aimed at giving our clients the opportunity to reach a potential audience of millions. While attending the IDA Annual Conference in Milwaukee, we met with NAVTEQ representatives to discuss the advantages of this partnership for our clients.

From our friends at the IDA… More...

Remember the adage that this old guy’s kids don’t have any shoes? No longer true in Traverse City: our own downtown now sports a Corbin Designed wayfinding system!

Given that Traverse City is a year-round destination for shopping, festivals, epicurean events, outdoor recreation and all-around fun, the environment needed to respond to the expressed needs of visitors getting lost, and merchants who wanted to bring those visitors to their… More...

This was submitted today on our Web site’s contact form. Always great to hear from the people using our wayfinding systems!

Dear Corbin Design folks,

I moved away from TC about 15 years ago; back then I knew Jeff. When I got to Bloomington, Indiana, my next town, signs I recognized as a Corbin project popped up all over downtown, then I found them in Indianapolis. Two months… More...