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Wayfinding Return on Investment

GM Global Signage Standard Continues to Succeed

Posted in Corbin Client News, Corporate/Retail, Wayfinding Return on Investment, Where We Work on September 2nd, 2015 by Mark VanderKlipp – Be the first to comment
Corbin Design's Global Signage Standards for General Motors continue to be implemented worldwide.

Corbin Design’s Global Signage Standards for General Motors continue to be implemented worldwide.

In the early 2000s, Corbin Design was retained by General Motors Worldwide Facilities to develop a global standard for exterior signage for all research and manufacturing facilities. We worked closely with… More...

“Do we need an app?”

Posted in Education, Social Media and Technology, Wayfinding Return on Investment, White Paper on December 10th, 2012 by Mark VanderKlipp – Be the first to comment

Increasingly we are asked this question by many of our institutional clients. While much has been written about the capability and potential of a number of interactive tools, we’d like you to consider the appropriateness of technology for your institution with stories from organizations whose priority is doing it right rather than doing it quickly. With regard to technology, remember this maxim: ‘just because you can, doesn’t mean you should’… More...

Calgarians Speak Out About Wayfinding

Posted in Civic, Government, Wayfinding Concept, Wayfinding Return on Investment on June 21st, 2012 by Mark VanderKlipp – 1 Comment

“Improved navigation will make for not only a great visitor experience, but successful Centre City businesses as well.” More...

Signs of the Times: Navigating Brand Communication Across a Growing Healthcare System

Posted in Healthcare, research, Wayfinding Concept, Wayfinding Return on Investment on October 10th, 2011 by Mark VanderKlipp – Be the first to comment

For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...