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Wayfinding Concept

DDA Director Extols Virtues of Wayfinding Signage

Posted in Civic, Corbin Client News, Government, Wayfinding Concept, Where We Work on October 12th, 2011 by Mark VanderKlipp – Be the first to comment

We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:

“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...

Signs of the Times: Navigating Brand Communication Across a Growing Healthcare System

Posted in Healthcare, research, Wayfinding Concept, Wayfinding Return on Investment on October 10th, 2011 by Mark VanderKlipp – Be the first to comment

For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...

“Phygital” Wayfinding and Experience Mapping

Posted in Civic, Corporate/Retail, Government, Speaking Engagements, Wayfinding Concept on September 23rd, 2011 by Mark VanderKlipp – Be the first to comment

Physical + Digital = Phygital Wayfinding More...

Demonstrating Return on Investment: Gundersen Health’s Wayfinding System

Posted in Healthcare, Wayfinding Concept on August 30th, 2011 by Mark VanderKlipp – Be the first to comment

“The methodology put in place is delivering a qualitative value far in excess of what we ever spent on signage.” Kari Houser, Director of Construction and Facility Planning, Gundersen Lutheran More...

Signs and Digital Graphics Article

Posted in Wayfinding Concept on April 6th, 2011 by Mark VanderKlipp – Be the first to comment

“If you’re going to be solving a problem, you first have to frame the question. Once we’ve done that, we can go back and say ‘these are the tools we’ll need in order to resolve those issues …'” More...

St. Louis Civic Wayfinding Project and the “Pay to Play” model

Posted in Government, Wayfinding Concept on February 8th, 2011 by Mark VanderKlipp – 1 Comment

The abundance of natural, cultural, historic and entertainment options in the St. Louis Region require some physical tools to provide the “connective tissue” within and between destinations in the region. More...

Corbin Design Directs Glass Pavilion Visitors

Posted in Education, Uncategorized, Wayfinding Concept on January 4th, 2011 by Mark VanderKlipp – Be the first to comment
Artdaily.org article

Artdaily.org article

This article was recently posted on ArtDaily.org and picked up by a variety of related news sources. It pertains to the value of the wayfinding system we’re developing for the Glass Pavilion at the Toledo Museum of Art. Since we are still in preliminary planning and design stages, we have not posted… More...

Clint Douthitt in Nov 2010 College Planning & Management

Posted in Education, Wayfinding Concept on November 24th, 2010 by Mark VanderKlipp – Be the first to comment

The most obvious test of a campus signage system is if it leads you where you need to go. That isn’t as simple as it sounds, however. “A good integrated wayfinding system should almost go unnoticed; when it’s working correctly, you can easily navigate through any environment,” said Clint Douthitt, senior designer at Traverse City, MI-based Corbin Design.

Read the entire article here

Corbin President Presents to the Grand Vision

Posted in Government, Wayfinding Concept, Where We Work on July 30th, 2010 by Mark VanderKlipp – Be the first to comment

Recently Mark VanderKlipp, Corbin Design’s President, developed a presentation for local leaders in the Grand Vision initiative here in Northwest Lower Michigan. Citing wayfinding projects throughout North America as examples, he described how other regions are becoming unified both perceptually and physically.Mark VanderKlipp's Grand Vision Interview

Of course there are many challenges in an effort… More...

Quad Cities Mayors Speak to the Value of Wayfinding

Posted in Government, Points of Interest, Wayfinding Concept on July 2nd, 2010 by Mark VanderKlipp – Be the first to comment

A blog post on the Quad Cities CVB Web site addresses in detail (much better than we could!) the anticipated benefit to the region once a comprehensive wayfinding signage program was implemented. Joe Taylor, President of the Quad Cities CVB, was a dedicated project champion and truly brought the region together in support of this initiative. More...