Recently Mark VanderKlipp, Corbin Design’s President, developed a presentation for local leaders in the Grand Vision initiative here in Northwest Lower Michigan. Citing wayfinding projects throughout North America as examples, he described how other regions are becoming unified both perceptually and physically.

Of course there are many challenges in an effort… More...

Mark VanderKlipp, Corbin Design’s President, is making a presentation to local leadership in our Grand Vision effort. Based heavily on project experience with a variety of clients throughout the U.S., Mark will illustrate how these regions become unified using several tactics, primarily wayfinding signage and transit. A discussion period after the presentation is planned, including Corbin Design Founder Jeffry Corbin.

Sponsored by the Growth and Investment and Transportation… More...

A blog post on the Quad Cities CVB Web site addresses in detail (much better than we could!) the anticipated benefit to the region once a comprehensive wayfinding signage program was implemented. Joe Taylor, President of the Quad Cities CVB, was a dedicated project champion and truly brought the region together in support of this initiative. More...

We led the project to develop baseline research around the existing conditions for those with limited English proficiency, whether they speak another language or have physical limitations, then improve the experience using icons in wayfinding signage. More...

“We listen closely to our clients and what their end users need. We also watch trends in the economy and society to verify that information. Because everyone at some point gets lost, or at least disoriented, we have a broad pool of experience to draw from.” More...

In our healthcare work, we often face the critical question of how to manage competing interests in patient room signage. With so much potential information that could be displayed, what should be? What specific functionality does staff need to effectively do their jobs? How much precautionary information should be shared with visitors? Finally, what about the patient’s privacy concerns?

We’d like to explore the issue a bit further, starting… More...

To understand the state of information in today’s world, you need look no further than your nearest gas pump. The cacophony of information slapped on its face exemplifies what we encounter every day.

There is brand information:

• the company’s logo
• their various products’ logos
• the names of the three types of gasoline
• the octane ratings of the three types of gasoline

There is… More...

We love it when things turn out this way: our relationship started when Mark VanderKlipp and Woody Smith were invited to participate in a monthly book group. More...

Corbin Design and NAVTEQ have entered into a partnership aimed at giving our clients the opportunity to reach a potential audience of millions. While attending the IDA Annual Conference in Milwaukee, we met with NAVTEQ representatives to discuss the advantages of this partnership for our clients.

From our friends at the IDA… More...

A wonderful new book by Colin Ellard describes the psychology behind orientation – or disorientation – and how we as humans have evolved to depend on tools rather than our instincts to navigate this confusing globe.

Here are some key facts from the book that we found interesting:

Colin Ellard on You Are Here

Top 10 Ways to Avoid Getting Lost

1. Take the time to