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Points of Interest

Corbin Design Announces New President, Promotions

Posted in Points of Interest on September 29th, 2016 by Rick Stringer – Be the first to comment

Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

You Are Here: Interview with author Colin Ellard (part 3 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on March 23rd, 2011 by Mark VanderKlipp – Be the first to comment

We all know that our emotional state has a huge influence on our ability to navigate. More...

You Are Here: Interview with author Colin Ellard (part 2 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on January 25th, 2011 by Mark VanderKlipp – Be the first to comment

The answers might lie in our evolutionary heritage. More...

Corbin Design team kicks off wayfinding project in Georgetown, SC

Posted in Government, Points of Interest, Where We Work on November 24th, 2010 by Mark VanderKlipp – Be the first to comment
A typical street scene in this gracious South Carolina town

A typical street scene in this gracious South Carolina town

From November 17-19, our team comprised of Mark VanderKlipp, Heidi Jones and Jeff Frank were invited to do an assessment of wayfinding for Georgetown, South Carolina. This beautiful, historic town has so much to offer both… More...

Quad Cities Mayors Speak to the Value of Wayfinding

Posted in Government, Points of Interest, Wayfinding Concept on July 2nd, 2010 by Mark VanderKlipp – Be the first to comment

A blog post on the Quad Cities CVB Web site addresses in detail (much better than we could!) the anticipated benefit to the region once a comprehensive wayfinding signage program was implemented. Joe Taylor, President of the Quad Cities CVB, was a dedicated project champion and truly brought the region together in support of this initiative. More...

You Are Here: Interview with author Colin Ellard (part 1 of 3)

Posted in Behavioral Science, Points of Interest, White Paper on June 8th, 2010 by Mark VanderKlipp – Be the first to comment

We’re poised at the threshold of doing absolutely brilliant things at the interface of design and psychology. More...

The Value of Collaboration

Posted in Points of Interest, White Paper on February 7th, 2010 by Mark VanderKlipp – Be the first to comment

Design IntelligenceA new article I had the pleasure of writing for the January/February edition of Design Intelligence, this exploration of the larger issues around a given project challenge encourages us all to look deeper at our clients’ challenges, our networks and ourselves. It proposes a renewed focus on collaboration, rather than competition, to find solutions to our society’s… More...

Airline Musings: Personas

Posted in Points of Interest, Where We Work on October 26th, 2009 by Mark VanderKlipp – Be the first to comment

Just off an early AM flight from Traverse City to MSP, and I had a marvelous time. Not.

Generally when I fly, I try to be as innocuous as possible: greet the flight attendant, make myself as small as I can in the seat (at 6’3″ it’s not that easy), bring a book to read, and quietly mind my own business. On this morning’s flight, I decided that I… More...

Announcing Corbin Design’s Partnership with NAVTEQ

Posted in Government, Points of Interest, Wayfinding Concept, Where We Work on October 13th, 2009 by Mark VanderKlipp – Be the first to comment

NAVTEQ logo

Corbin Design and NAVTEQ have entered into a partnership aimed at giving our clients the opportunity to reach a potential audience of millions. While attending the IDA Annual Conference in Milwaukee, we met with NAVTEQ representatives to discuss the advantages of this partnership for our clients.

From our friends at the IDA… More...

Nobody is as smart as everybody

Posted in Points of Interest on September 24th, 2009 by Mark VanderKlipp – Be the first to comment

Taking a cue from “Mavericks At Work,” we’ve instituted a new segment here at Corbin Design that takes advantage of our (previously hidden) expertise and turns our design minds to a most pressing problem: how to develop the kinds of new business that can continue to sustain us, especially in these challenging times.

The Corbin Team took time out on a Wednesday afternoon to tackle this problem in… More...