Corbin Design featured in e-Zine article

Posted in Civic, Education, Entertainment/Resort, Healthcare, Where We Work on February 1st, 2012 by Mark VanderKlipp – Be the first to comment

Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”

Read the article here.

Signs of the Times: Navigating Brand Communication Across a Growing Healthcare System

Posted in Healthcare, research, Wayfinding Concept, Wayfinding Return on Investment on October 10th, 2011 by Mark VanderKlipp – Be the first to comment

For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...

Demonstrating Return on Investment: Gundersen Health’s Wayfinding System

Posted in Healthcare, Wayfinding Concept on August 30th, 2011 by Mark VanderKlipp – Be the first to comment

“The methodology put in place is delivering a qualitative value far in excess of what we ever spent on signage.” Kari Houser, Director of Construction and Facility Planning, Gundersen Lutheran More...

Oregon Health & Science University selects Corbin Design

Posted in Corbin Client News, Healthcare on July 15th, 2011 by Mark VanderKlipp – Be the first to comment

Corbin Design’s recommendations will include creative wayfinding solutions across media, including signage, print and digital communications. More...

Framing the Challenges at Buffalo Niagara Medical Center

Posted in Civic, Government, Healthcare on July 14th, 2011 by Mark VanderKlipp – Be the first to comment

Corbin Design is delighted to welcome a new client in Buffalo, NY. More...

Health Facilities Management Article Released

Posted in Healthcare, White Paper on June 22nd, 2011 by Mark VanderKlipp – Be the first to comment

Now more than ever, the tools that will allow users to create their own journey to a healthcare facility are in the hands of consumers. More...

Hablamos Juntos In The News

Posted in Behavioral Science, Healthcare, Wayfinding Concept on June 17th, 2010 by Mark VanderKlipp – Be the first to comment

We led the project to develop baseline research around the existing conditions for those with limited English proficiency, whether they speak another language or have physical limitations, then improve the experience using icons in wayfinding signage. More...

The Value of Glocalization

Posted in Education, Government, Healthcare, Where We Work, White Paper on February 4th, 2010 by Mark VanderKlipp – Be the first to comment

One of the most pervasive ideas in the New Economy is “Glocalization:” the idea that global thinking can and should be applied to local initiatives for the benefit of a community.

Located in the Northern Lower Peninsula at the base of Grand Traverse Bay The largest city in the region, Traverse City

Managing Patient Information: Public vs. Private Space

Posted in Healthcare, Wayfinding Concept, White Paper on December 11th, 2009 by Mark VanderKlipp – Be the first to comment

In our healthcare work, we often face the critical question of how to manage competing interests in patient room signage. With so much potential information that could be displayed, what should be? What specific functionality does staff need to effectively do their jobs? How much precautionary information should be shared with visitors? Finally, what about the patient’s privacy concerns?

We’d like to explore the issue a bit further, starting… More...

Corbin and Avenue ISR join forces on diverse projects

Posted in Healthcare, Wayfinding Concept, Where We Work on October 20th, 2009 by Mark VanderKlipp – Be the first to comment

We love it when things turn out this way: our relationship started when Mark VanderKlipp and Woody Smith were invited to participate in a monthly book group. More...