GM Global Signage Standard Continues to Succeed

Posted in Corbin Client News, Corporate/Retail, Wayfinding Return on Investment, Where We Work on September 2nd, 2015 by Mark VanderKlipp – Be the first to comment
Corbin Design's Global Signage Standards for General Motors continue to be implemented worldwide.

Corbin Design’s Global Signage Standards for General Motors continue to be implemented worldwide.

In the early 2000s, Corbin Design was retained by General Motors Worldwide Facilities to develop a global standard for exterior signage for all research and manufacturing facilities. We worked closely with their Architectural Services group, GM Global Branding and other internal constituents, including automotive designers, to develop the new standard.

Over ten years on, we continue to receive photos of global installations from Fairmont Sign Company, based in Detroit. We’re proud that the standards have stood the test of time and that they’ve elegantly forwarded the GM brand wherever it appears.

This particular installation was done in August, 2015 on the penthouse level of a facility in Pontiac, MI, some 70 feet off the ground. The sign itself is 7′ 4″ x 31′ 6″ and constitutes “a normal Saturday morning’s sign installation work” for the crew at Fairmont.

Thanks to Patrick Clark, VP at Fairmont, for the photo.

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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