Mercy Health Announces Consolidation

Posted in Case Study, Corbin Client News, Healthcare, Healthcare Wayfinding, Published Article on June 12th, 2013 by Mark VanderKlipp – Be the first to comment
An article written for SHSMD that describes the challenges and opportunities in a health system merger

An article written for SHSMD that describes the challenges and opportunities in a health system consolidation process.

Since 2010, Corbin Design has been developing standards for wayfinding signage as part of an overall brand consolidation of several West Michigan healthcare facilities. The news recently became official, as this brief article in the Grand Rapids (MI) Business Journal reported:

Saint Mary’s Health Care now Mercy Health Saint Mary’s

Along with our Mercy Health client, Kelly Kurburski, we wrote an article for the Society for Healthcare Strategy and Marketing Development (SHSMD)’s May/June issue of their member newsletter, titled “Rebranding: Forging a New Identity in the Wake of Consolidation”. It’s a quick primer on the objectives, challenges and internal tactics employed as Mercy Health has come together under one brand umbrella:

Mercy Health Consolidation.pdf

As members of Trinity Health, these facilities serving different regions in West Michigan have come together because they realized that a single voice speaks louder (and clearer) than two. Congratulations to Mercy Health for their success!



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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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