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Corbin Design at SCUP-48 Annual Conference

Posted in College Wayfinding, Education, Speaking Engagements, University Wayfinding, Upcoming Event on May 29th, 2013 by Mark VanderKlipp – Be the first to comment

Corbin Design has been invited to teach and share experiences at the premier event for higher education planners: the Society for College and University Planners (SCUP) annual conference. Scheduled for July 27-31 in San Diego, the conference theme of ‘Cultivating Integration’ will feature presentations from the nation’s top minds in higher education planning. The program is designed to include speakers from academic, student, financial, physical facilities, IT and advancement affairs.

UM Dearborn Exterior Wayfinding Program

UM Dearborn Exterior Wayfinding Program. Our working relationship started with UMD in 2005.

Mark VanderKlipp, president of Corbin Design, will team with Kate Pepin, Director – Office of Facilities Planning at the University of Michigan-Dearborn for a presentation on Tuesday, July 30 from 9:00-10:30am:

“Phygital” Wayfinding: Building Brand and Culture, Online and Off

Creating a sense of place at a college or university goes well beyond the physical environment. Students today have a variety of digital needs and expectations that must be considered if your brand and culture will be accurately managed. How do you plan for ever-changing physical and digital environments? With respect to wayfinding, announcements, emergency management, and other planning priorities, there are a host of needs and opportunities to consider.  Building a cohesive, flexible, cross-functional standard is the challenge we’ll explore together. “Phygital” wayfinding combines the physical and digital. Discover innovative methods that are being employed to set colleges and universities apart. Learn about ways that you can apply these tools to your environment, and share with others what you are doing to create a unique campus experience.

Learning Outcomes:

  • Investigate the culture of today’s students, and contribute to an opening conversation around student expectations and needs for physical and digital connection to campus.
  • Review and evaluate a number of technologies that link digital content to physical spaces.
  • Investigate how to strategically position digital integration through the use of a variety of electronic media, reconciling it with the built environment and address a commuter population.
  • Identify core fundamentals appropriate to a digital infrastructure that are supportable and sustainable.

This presentation is an update to a SCUP Webinar that Mark and Kate delivered in September, 2012.

Shelley Steele, Corbin Design’s VP of Marketing, will also be available in The Corner, SCUP’s show space that encourages interaction between conference participants and supporters. Look for Shelley in Booth #501 throughout the conference. We look forward to meeting you!

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The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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