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Texas-style Hospitality: Frisco Wayfinding

Posted in Civic, Corbin Client News, Where We Work on October 22nd, 2012 by Mark VanderKlipp – Be the first to comment

The back side of wayfinding signage showcases the Frisco brand.

Our client in Frisco, TX is so enthusiastic about the program we’ve designed for them that they’re posting articles for the public in advance of final installation. But this is by design, of course.

As we’ve completed our civic work, we’ve emphasized to our clients that it’s critical to invest time developing PR and awareness initiatives that explain the details of the program: what it is, why it’s being done, how it’s being funded and when to expect it. Because of the inevitable resident skepticism around a city wayfinding program (“why do we need signs when the potholes in the road aren’t fixed?”*), these efforts are critical to acceptance, and ultimately understanding, the logic and language of a new wayfinding program.

One of the toughest things we say to our Civic clients is “this is not designed for you,” as members of a community that typically know the city inside and out. Our focus is on the first-time or infrequent visitor to a city, rather than those who don’t feel, at first blush, they’ll ever need to use the wayfinding system. But by establishing logical districts, local residents will be able to use this knowledge to pinpoint destinations: “Frisco Square is in the Center City District”. It makes sense to a local, but it needs to be clearly spelled out for a visitor. And that’s an excellent summary of the design intent of a civic wayfinding system.

Wayfinding, like Texas, is all about hospitality. And Frisco is rolling out the welcome mat, using simplified wayfinding logic and a program that reflects the past, and the future, of this growing community.

Read the article here: Way to Go! City of Frisco Implements New Wayfinding System

And another article, recently posted: City Creates New System for Wayfinding Signage

*From a city resident standpoint, that criticism is logical … however, a wayfinding system typically taps into different funding sources than ongoing roadway maintenance. A comprehensive PR effort will explain the impact to City finances clearly, both from a cost and benefit standpoint.

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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