DDA Director Extols Virtues of Wayfinding Signage

Posted in Civic, Corbin Client News, Government, Wayfinding Concept, Where We Work on October 12th, 2011 by Mark VanderKlipp – Be the first to comment

We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:

“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s not familiar a little confusing.”Art_Mullin

“The last thing you want to do when you’re driving is sit there and worry about being able to get to your destination without getting lost. It’s part about visitor experience.”

“It also shows that the community is making an investment in the downtown to make it more attractive for business. The wayfinding system is really geared to solving problems for merchants and businesses.”

“It’s a visual system, a uniform system, and will get rid of a lot of visual clutter that will be coming down as the wayfinding system goes up.”MtClemens

“Another factor is that we’ve got signs throughout the surrounding area, which helps to highlight our location which helps the marketing component of our community as well.”

“I think people, when they come into a community and see attractive signage, receive a positive impression for how the community speaks about itself.”

“It says that we’re open for business; it’s a multi-tiered positive that feeds back on itself, encouraging economic development because business owners will say ‘the community is interested in us as well because they’re helping people get to our businesses.”

“The last thing you want is a visitor to your town becoming lost, being frustrated or frustrated when they finally find the business they’re looking for. This is the goal of the system.”

While this interview was done entirely without Corbin Design’s assistance, we couldn’t have said it better ourselves!

Special thanks to Nancy Berggren and the Bath City Beat for reporting this story.

*Some comments edited for clarity

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