800.968.1236

Signs of the Times: Navigating Brand Communication Across a Growing Healthcare System

Posted in Healthcare, research, Wayfinding Concept, Wayfinding Return on Investment on October 10th, 2011 by Mark VanderKlipp – Be the first to comment

For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture and build positive patient experiences. This is especially relevant for health systems that are expanding regionally under a single master brand.Scripps

The article also cites multiple research sources that demonstrate the return on investment for brand and wayfinding communications.

Summary excerpt: “Careful planning, thoughtful design and broad participation will ensure that everyone is prepared to represent an organization’s brand in a consistent way. Each person must take responsibility for understanding brand language, logic and tools so that he or she can become the embodiment of culture in ways that reassure, instruct and support the visitor. This ensures an organization effectively fulfills its caregiving mission in the communities it serves.”

View the article here.

Note that this is a browser-based e-magazine. The article begins on page 22.

Post to Twitter Post to Digg Post to Facebook Post to StumbleUpon

Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

Leave a Reply