“Phygital” Wayfinding and Experience Mapping

Posted in Civic, Corporate/Retail, Government, Speaking Engagements, Wayfinding Concept on September 23rd, 2011 by Mark VanderKlipp – Be the first to comment

As a follow up to the International Downtown Association’s 2011 Annual Conference Presentation, we are posting this information for the attendees of our breakout session about “Phygital” Wayfinding and Experience Mapping.

The session takes place on Sunday, September 25, 2011 from 3:45pm to 5:00pm.

Corbin Design’s President, Mark VanderKlipp, is privileged to share the stage once again with Rachel Downey of Studio Graphique. While she will be covering the Experience Design portion of the presentation, Corbin will be demonstrating, via the use of videos, visuals and articles, how cities and institutions are making connections between physical and digital wayfinding.

Following is a list of companies and individuals we’ve contacted to help create the presentation. Colleagues all, they’ve expanded our view of the possibilities of the digital realm in terms of what’s being done today to enhance visitor experience by pushing the edges of technology, and what’s coming tomorrow. A list of relevant articles also follows each section header, where appropriate.

Thank you for attending the session and please let Mark know if you would like more information, or to see the entire presentation.


Links to Physical Environment

Reference: Geocentric

Contact: Jim Blakeslee <jim.blakeslee@geocentric.com>

Raleigh, NC Mobile App


QR Tags

Article: QR Tags Can Be Rigged to Attack Smartphones


Washington DC BID Mobile App


Augmented Reality

Reference: Winfield & Co

Contact: Vijay Mathews <vijay@winfieldco.com>

MyNav Central Park

Object Recognition

Activating Static Environments

Location-Based Services

Retail Innovations: 3rd Ward Shopbox
– Retail Experience of the Future
– Despite The Hype, Smartphone Users Aren’t Buying

Coupons: Groupon

Check In: Foursquare
– Foursquare Baseball Article
– Creative Review Article: Location, Location, Location


Games: Loopt


Big Players: Google Latitude


Mapping: Map Doodles



Reference: Forge Media + Design

Contact: Gregory Neely <gneely@forgeinc.ca>




NFC: Near Field Communications

Reference: Mitten Communications LLC

Contact: Rob Franzo <rob@mittencom.com>

Gartner’s Hype Cycle Places NFC at ‘Peak of Inflated Expectations’


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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

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As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

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The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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