“Phygital” Wayfinding and Experience Mapping
Posted in Civic, Corporate/Retail, Government, Speaking Engagements, Wayfinding Concept on September 23rd, 2011 by Mark VanderKlipp – Be the first to commentAs a follow up to the International Downtown Association’s 2011 Annual Conference Presentation, we are posting this information for the attendees of our breakout session about “Phygital” Wayfinding and Experience Mapping.
The session takes place on Sunday, September 25, 2011 from 3:45pm to 5:00pm.
Corbin Design’s President, Mark VanderKlipp, is privileged to share the stage once again with Rachel Downey of Studio Graphique. While she will be covering the Experience Design portion of the presentation, Corbin will be demonstrating, via the use of videos, visuals and articles, how cities and institutions are making connections between physical and digital wayfinding.
Following is a list of companies and individuals we’ve contacted to help create the presentation. Colleagues all, they’ve expanded our view of the possibilities of the digital realm in terms of what’s being done today to enhance visitor experience by pushing the edges of technology, and what’s coming tomorrow. A list of relevant articles also follows each section header, where appropriate.
Thank you for attending the session and please let Mark know if you would like more information, or to see the entire presentation.
Links to Physical Environment
Reference: Geocentric
Contact: Jim Blakeslee <jim.blakeslee@geocentric.com>
QR Tags
Article: QR Tags Can Be Rigged to Attack Smartphones
Augmented Reality
Reference: Winfield & Co
Contact: Vijay Mathews <vijay@winfieldco.com>
Location-Based Services
Retail Innovations: 3rd Ward Shopbox
- Retail Experience of the Future
- Despite The Hype, Smartphone Users Aren’t Buying
Coupons: Groupon
Check In: Foursquare
- Foursquare Baseball Article
- Creative Review Article: Location, Location, Location
Games: Loopt
Big Players: Google Latitude
Mapping: Map Doodles
Reference: Forge Media + Design
Contact: Gregory Neely <gneely@forgeinc.ca>
NFC: Near Field Communications
Reference: Mitten Communications LLC
Contact: Rob Franzo <rob@mittencom.com>
Gartner’s Hype Cycle Places NFC at ‘Peak of Inflated Expectations’
Because our game plan was flexible, we were able to account for this last-minute change, allowing Downtown Indy to be current by kickoff. More...
Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”
We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:
“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...
Heidi Jones
Hesper Smyth
Mark VanderKlipp
Rick Stringer