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Framing the Challenges at Buffalo Niagara Medical Center

Posted in Civic, Government, Healthcare on July 14th, 2011 by Mark VanderKlipp – Be the first to comment

Corbin Design is delighted to welcome a new client in Buffalo, NY.

The New York State Center of Excellence in Bioinformatics & Life Sciences was launched in 2002 as a joint effort of research institutions, government, industry and philanthropic organizations to create a hub of life sciences expertise in Upstate New York.

The New York State Center of Excellence in Bioinformatics & Life Sciences was launched in 2002 as a joint effort of research institutions, government, industry and philanthropic organizations to create a hub of life sciences expertise in Upstate New York.

In advance of developing an exterior wayfinding signage standard for the many entities that reside within the Buffalo Niagara Medical Campus (BNMC), the campus partners took the unique step of challenging Corbin Design to help frame the scope and deliverables of a comprehensive wayfinding plan, to better define the objectives and outcomes of such a process.

This scope of work included research with representatives from individual campus partners to better understand each entity’s specific assets and challenges, and how they relate to the overall campus visitor experience. Undertaking this research process helped us describe the BNMC features that make this wayfinding project unique from other medical campuses.

We then developed a document that frames the challenges to be addressed, and outline the recommendations for a successful placemaking and wayfinding system for BNMC. We reviewed these recommendations with the campus partners, and provided a detailed proposal of process and costs for the larger wayfinding signage program. Recently we’ve been informed that the second phase of the project should begin in late summer, 2011.

Our three primary objectives detail:

  • First, how the BNMC entities will be organized, establishing protocols for sharing information both internally and with campus visitors;
  • Second, clarifying terminology and wayfinding logic on the campus itself, and
  • Third, designing the tools that will carry that information, including print, electronic and signage media.

Kari Bonaro, Director of Communications & Government Affairs at BNMC, complimented Corbin on our process to date: “This is the farthest we’ve ever gotten in talking about a shared wayfinding signage program. It’s a testament to your team and process that we’re moving forward with the project!”

More information:

The BNMC is cultivating a world-class medical campus in downtown Buffalo, NY as the premier address for clinical  care, research, education, and  entrepreneurship. Find out more about  our 120-acre campus in the heart of a great city.

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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