Health Facilities Management Article Released

Posted in Healthcare, White Paper on June 22nd, 2011 by Mark VanderKlipp – Be the first to comment

HFM0611_p32pagesMark VanderKlipp, Corbin President, is featured in an article that focuses on “What’s New in Wayfinding: the digital revolution in signage.”

While the majority of contributors to this article are vendors, Corbin’s point of view on design and integration of these elements into the bigger picture is critical to understanding the role of digital signage elements for healthcare facilities.

In fact, with our clients, we stress that healthcare facilities should be in the business of providing better content, not in purchasing expensive digital infrastructure which is often quickly outdated. Now more than ever, the tools that will allow users to create their own journey to a healthcare facility are in the hands of consumers; it’s the institution’s job to assure that proper information is given at all points of decision, whether before, during or after the visit is complete.

Excerpts from the article:

Most experts agree that integrating digital and conventional signage requires careful planning. Mark VanderKlipp, president, Corbin Design (www.corbindesign.com), Traverse City, Mich., offers the following suggestions to facilitate the design process:

Use consistent terminology. Make sure that every tool used for wayfinding consistently speaks to the visitor regardless of its format.

Use materials that match other wayfinding information in the hospital. By doing that, facility professionals create a pattern of elements that people learn to access for information. Use of color, typography and accents such as wood or aluminum should keep the wayfinding system visually consistent.

Update content on a regular basis. A team should meet regularly to keep electronic signage updated, by creating content based on patient needs and projecting a positive message as part of the hospital’s brand.

“Interactive elements provide almost limitless opportunities to put information in the public realm,” Vander Klipp says. “This information can become visual noise if not managed properly.”

Link to the article here.

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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