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Cities Continue to Embrace Benefits of Wayfinding

Posted in Civic, Regional Wayfinding, Where We Work on May 27th, 2011 by Mark VanderKlipp – Be the first to comment

Mark VanderKlipp, president of Corbin Design, has contributed to an article in the Urban Transportation Monitor on Regional Wayfinding using three current civic clients as illustrative examples: Georgetown SC, Raleigh NC and Centre City Calgary, AB.

Link to the full article here (PDF format).

Excerpts from the article:

It’s important to note that wayfinding is a communication challenge as much as it is a signage task. Certainly signage plays a significant role, but there are many potential ways to reach a visitor prior to their arrival with relevant, reassuring messages. Verbally, each of these must be speaking in the same way. Visually, use of a similar graphic approach to mapping and the presentation of information will build familiarity with the program and make wayfinding tools recognizable, whether online, in a mobile device or on a sign.

Regions are realizing that a shared approach to attracting business, resident and tourist dollars will be a net benefit. Overcoming competitive obstacles is always a difficult part of the process, since towns and destinations may have been competing for the same tourist dollars, sometimes for generations. It is important to shift thinking to the old adage that “a rising tide lifts all boats”: if more visitors are drawn to the region, everyone will profit. This can be a significant cultural hurdle, one that must be overcome by all stakeholders at the beginning of the process.

A consolidated approach to wayfinding unifies a region both verbally and visually, and gives visitors the tools they need to navigate successfully. Most importantly, the information provided to a visitor can make them feel like an “insider:” if they feel competent and confident, they are able to discover unique events, attractions and destinations on their own. When they do this, they’re much more likely to share this positive experience with family, friends, colleagues, neighbors. At the same time, wayfinding can build awareness among residents to all that their region has to offer – tools used in wayfinding programs are not only intended for visitors from far away! In most instances, local and regional visitors (within 30-50 miles) are the primary audiences for wayfinding.

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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