Corbin VP to speak at Northern Michigan Placemaking Summit

Posted in Government, Speaking Engagements on February 14th, 2011 by Mark VanderKlipp – Be the first to comment

In keeping with the goals and directives of the Grand Vision, the Growth and Investment Group has pulled together an impressive list of speakers for its Placemaking Summit to be held in Traverse City on March 1, 2011.This sign introduces the icon and defines the location of each city relative to the Mississippi. Color also serves as a wayfiding cue.

In the words of one Corbin client, “Wayfinding is about economic development. Period.” Robert Brengman, VP Creative for Corbin Design, will be leading a breakout session having to do with Regional Wayfinding and how a comprehensive program can contribute to the overall brand perception of a tourism region. Using examples from the Quad Cities of Illinois and Iowa, Lehigh Valley in Pennsylvania and Fox Valley of Wisconsin, Robert will illustrate how communities have come together to create a system of verbal and visual wayfinding elements that clarify, direct and build awareness of all that each region has to offer.

Link to the Placemaking Summit Overview

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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