Corbin President Presents to the Grand Vision
Posted in Government, Wayfinding Concept, Where We Work on July 30th, 2010 by Mark VanderKlipp – Be the first to commentRecently Mark VanderKlipp, Corbin Design’s President, developed a presentation for local leaders in the Grand Vision initiative here in Northwest Lower Michigan. Citing wayfinding projects throughout North America as examples, he described how other regions are becoming unified both perceptually and physically.
Of course there are many challenges in an effort such as this. Bringing diverse and far-flung communities together will require a tremendous amount of communication and coordination. So the presentation culminated in an open discussion about how communities have approached this challenge, and what that might mean to us locally with the Grand Vision.
The session summary is located here, as well as an early AM interview by our local NBC affiliate.
Regional Identity Through Wayfinding
Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”
We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:
“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...
For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...
Heidi Jones
Hesper Smyth
Mark VanderKlipp
Rick Stringer