Hablamos Juntos In The News

Posted in Behavioral Science, Healthcare, Wayfinding Concept on June 17th, 2010 by Mark VanderKlipp – Be the first to comment
Corbin Design and its partners generated this report, soon to be launched.

Corbin Design and its partner firm, Avenue ISR generated this report, soon to be released.

A recent article in the Kansas City Star illustrates a project that Corbin Design directed for Hablamos Juntos. Funded by the Robert Wood Johnson Foundation, we were engaged by the SEGD and Hablamos Juntos for a research and design recommendations process. We led the project in partnership with Avenue ISR to develop baseline research around how people with limited English proficiency (LEP) access health care, whether they speak another language or have physical limitations. In some cases, the patients in the test facilities were from cultures unfamiliar with western medical practices – definitely a challenge to reach and direct such diverse audiences!

The objective of this process is to develop a standardized set of universally recognized symbols to describe medical procedures common throughout the majority of healthcare institutions. The difficulty, of course, is employing imagery that is intuitive to a broad spectrum of hospital patients, staff and visitors. Our task was to design standards for applying these symbols to wayfinding signage, then test their effectiveness for the audiences in question.

The article does a great job of describing the process that Children’s Mercy is currently rolling out:

Children’s Mercy Hospital is installing new signs to make the complex easier to navigate

A quick summary of our research results:

  • 92% of all subjects agreed that they could easily find their destinations using the symbols based wayfinding system
  • People from diverse cultural and linguistic backgrounds (from English and Spanish to Somali and Khmer) were able to effectively use the symbols to navigate
  • Low literacy populations navigated the hospital more efficiently as well
  • Even for those with excellent English reading and comprehension, the symbol system served as an effective support to finding destinations.

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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