IDA Releases Position Paper on USDOT Strategic Plan

Posted in Government, White Paper on June 11th, 2010 by Mark VanderKlipp – Be the first to comment

The International Downtown Association (IDA) has released a position paper on the new U.S. Department of Transportation strategic plan, outlining the issues most important to its members. It outlines a number of urban strategies that verify much of what’s been proposed for Northwest Lower Michigan’s Grand Vision effort, and should ring true for every downtown in America. As members of the IDA, we at Corbin Design support the findings in this report and will work with our fellow IDA members in support of the Strategic Plan.

The IDA’s position on the paper:

Downtown development maximizes the value and use of transportation infrastructure through compact development. By their very nature, downtowns support livable communities, economic competitiveness and environmental sustainability constructs of the USDOT’s Strategic Plan. In addition, downtown management organizations provide reliable local partners for advancing the USDOT Strategic goals and objectives. Through its leadership, membership organizations, communication network and conferences, IDA is uniquely positioned to help the USDOT promote and support this plan, including:

  • Identifying and/or developing local delivery system(s) through IDA and its membership organizations around the country to support the implementation of the USDOT Strategic Plan.
  • Communicating to local and state leadership to support USDOT to meet these goals
  • Help identify local funding sources including special assessments, tax increment and others
  • Offer best practices in parking management, behavioral incentives such as congestion pricing, communications, marketing and PR strategies, multi‐disciplinary approaches to problem‐solving, TOD and others.

The report includes five major areas of interest: road safety, state of good repair, maintaining economic competitiveness, livable communities and environmental sustainability. Read the entire report here:

USDOT Strategic Plan: “Transportation for a New Generation” Summary


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Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”

Read the article here.

We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:

“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...

For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...

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