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Allowing Creativity to Flow: How Corbin Designs Business

Posted in Wayfinding Concept, Where We Work on May 18th, 2010 by Mark VanderKlipp – Be the first to comment

In this Northwest Michigan Business magazine interview, Mark VanderKlipp discusses how Corbin Design has worked through the transition of firm ownership, how we approach business decision making, and how we are positioning ourselves for future growth, both philosophically and physically.

“We listen closely to our clients and what their end users need. We also watch trends in the economy and society to verify that information. Because everyone at some point gets lost, or at least disoriented, we have a broad pool of experience to draw from.”

Note: the article will open in a Web browser using the zmags viewer; the article begins on Page 6 of the magazine

Link to “Allowing Creativity to Flow”

Northwest Michigan Business Magazine, April 2010

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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