Allowing Creativity to Flow: How Corbin Designs Business
Posted in Wayfinding Concept, Where We Work on May 18th, 2010 by Mark VanderKlipp – Be the first to commentIn this Northwest Michigan Business magazine interview, Mark VanderKlipp discusses how Corbin Design has worked through the transition of firm ownership, how we approach business decision making, and how we are positioning ourselves for future growth, both philosophically and physically.
“We listen closely to our clients and what their end users need. We also watch trends in the economy and society to verify that information. Because everyone at some point gets lost, or at least disoriented, we have a broad pool of experience to draw from.”
Note: the article will open in a Web browser using the zmags viewer; the article begins on Page 6 of the magazine
Link to “Allowing Creativity to Flow”
Northwest Michigan Business Magazine, April 2010
Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”
We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:
“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...
For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...
Heidi Jones
Hesper Smyth
Mark VanderKlipp
Rick Stringer