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The Cobbler’s Children

Posted in Government, Where We Work on September 4th, 2009 by Mark VanderKlipp – Be the first to comment

Remember the adage that this old guy’s kids don’t have any shoes? No longer true in Traverse City: our own downtown now sports a Corbin Designed wayfinding system!

Given that Traverse City is a year-round destination for shopping, festivals, epicurean events, outdoor recreation and all-around fun, the environment needed to respond to the expressed needs of visitors getting lost, and merchants who wanted to bring those visitors to their doors. Working with diverse community stakeholders, we identified three main downtown districts, connecting them with wayfinding signage.

Brightly colored sign types, most applied to existing streetscape elements, appear throughout downtown to direct vehicles to major destinations, parking, and between districts. Pedestrian-scaled guide signs feature key destinations such as the Visitor Center, restrooms and more dining and shopping opportunities. And detailed merchant directories give visitors all the information they need to create their own memorable experiences.

We’ve included just a few photos of the preliminary installation. This program has generated a lot of positive buzz on the streets of our fair city!

Applied to an existing lamp post, the system is both attractive and economical.

Applied to an existing lamp post, the system is both attractive and economical.

Map elements and a merchant directory (to come) guide visitors throughout downtown

Map elements and a merchant directory (to come) guide visitors throughout downtown

Pedestrian guide signs move visitors between beaches, shopping and points of information

Pedestrian guide signs move visitors between beaches, shopping and points of information.

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Corbin Design, a national leader in wayfinding planning and signage design, announced Shelley Steele has been named President. Steele formerly served as vice president of marketing.

As president, Steele is primarily responsible for the vision and direction of Corbin Design as well as the internal leadership and management of the staff. In her new role, she will continue to oversee business development and marketing.

“With her knowledge of the… More...

As we develop wayfinding systems for a variety of clients, we appreciate how public engagement is critical to the design process. Here, we share two examples from recent client groups and the outcomes of those sessions:

Ochsner Medical Center, New Orleans LA

We led a prototype process on the interior of this complex medical campus to test proposed logic changes and as a “proof of concept” for wayfinding tools. The exercise was designed to… More...

The FHWA has issued a clarification on the ruling it issued on January 25, 2016 terminating the Interim Approval of Clearview as an alternate font to the MUTCD. With regard to community wayfinding signage systems, the use of alternate fonts is still possible.

To summarize:

  • Projects currently in fabrication do not need to comply.
  • To the extent possible, projects currently in design should switch to the

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