People get lost. Here’s why.

Posted in Points of Interest, Wayfinding Concept on July 8th, 2009 by Mark VanderKlipp – Be the first to comment

A wonderful new book by Colin Ellard describes the psychology behind orientation – or disorientation – and how we as humans have evolved to depend on tools rather than our instincts to navigate this confusing globe.

Here are some key facts from the book that we found interesting:

Colin Ellard on You Are Here

Top 10 Ways to Avoid Getting Lost

  1. Take the time to smell (and look at) the roses. The difference between expert way-finders and the rest of us probably has much to do with being able to pay attention to details. Take the time to soak in the sights, sounds, and smells so that they’ll be familiar on the return. Try not to walk (or drive) on auto-pilot.
  2. Remembrance of things passed. Insects use a strategy called the “look-back.” It’s exactly what it sounds like. From time to time, turn around and look behind you so that you’ll be better able to recognize a scene on the way back.
  3. Don’t get lost in time. We are as bad at keeping track of when as we are at keeping track of where. When travelling through unfamiliar territory, check the time frequently so you’ll know how long a trip has taken. Then you can estimate how long it will take to return.
  4. Every route’s a story. Ancient way-finders connected places with stories to help them remember routes. When walking, try to stitch the things you see into a tall tale that you’ll remember later.
  5. Embrace your inner geek. Remember that technology is your friend. If you’re out in nature and you’re carrying a compass, check it frequently before you get lost so that you’ll have some idea of your route. If you’re using a GPS, make sure you know how it works before you need it (and make sure the batteries work!).
  6. Head for home. When visiting somewhere new, assign one major area or street as the home base and return to it frequently during your explorations. This will help you build a better mental map quickly.
  7. Stop, drop, and wait. If you become seriously lost in wilderness, stop moving! Search and rescue teams always begin their “hasty search” from your last known location, and the less you move away from it, the faster you’ll be found.
  8. Picture yourself found. If you have a digital camera, take lots of pictures of your route. In a pinch, you will be able to refer to your pictures to remind you of sights along your route, but even without doing so, taking pictures forces you to pay attention to where you are.
  9. Don’t lose your cool. Remember that we all become lost from time to time. Getting angry with your partner or yourself will only distract you and make it more difficult to find your way.
  10. Stay on track. Most people become lost in natural spaces because they leave a marked trail. Never overestimate your abilities to find your way back.

Did You Know?

  • According to a survey of 12,500 people in 13 countries conducted by Nokia, 93% of people reported becoming lost on a regular basis. 30% blamed their partners. Almost half of respondents admitted to giving wrong directions on purpose. 11% of Russians have asked for directions even when they weren’t lost, just to flirt.
  • One out of ten people have missed a job interview, an important business meeting, or a flight because they lost their way.
  • In 2007, a Thai woman was reunited with her family after having been lost for 25 years after getting on the wrong bus for a shopping trip to Malaysia.
  • Men may not ask for directions because they have greater difficulty following them. Women navigate using routes and men navigate using compass orientation.
  • A poorly designed you-are-here map can actually make it more difficult for you to find your way than no map at all.
  • The top five cities in which residents report becoming lost are (in order) London, Paris, Bangkok, Hong Kong, and Beijing.
  • A desert ant can wander in a random path equal in human distances to the length of a marathon and then return in a straight line to within about 2 inches of its nest, even if it can’t see the nest.
  • Food-storing birds can remember the hidden locations of about 80,000 food stashes in a single fall season.
  • The wood mouse actually makes its own direction signs by leaving twigs at important decision points on its travels.
  • Italian homing pigeons navigate using mental maps which include major highways and railroad tracks.

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Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”

Read the article here.

We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:

“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...

For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...

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