A new article in American Trails magazine about the Corbin-designed wayfinding plan for the Mammoth Lakes Trail System.

Link to the full article

Train and orient your team to speak in one consistent voice

Think about how many people in your organization have contact with the public on a daily basis. A key encounter could happen anywhere: in a hallway, on the street, on the phone or online.

If you’re a parent, you know about teachable moments, right? Each of these encounters is an opportunity to create awareness for… More...

Sometimes it’s just better to do things the old way – here designers Jeff Frank and Gene Ullery-Smith are developing wayfinding logic and locations along a stretch of Interstate 64 in St. Louis. If they’d had some matchbox cars, they would have REALLY had fun!

A wonderful new book by Colin Ellard describes the psychology behind orientation – or disorientation – and how we as humans have evolved to depend on tools rather than our instincts to navigate this confusing globe.

Here are some key facts from the book that we found interesting:

Colin Ellard on You Are Here

Top 10 Ways to Avoid Getting Lost

1. Take the time to

These are very real problems for most people. You know that visceral feeling you get when you’re lost, when you feel like you’ve made a mistake and now you’ve got to find your way out of it. More...

The foundation of good design is research, and the best way to research is to listen to the voice of the patient. More...

When Clarian Arnett Hospital in Lafayette, Indiana, opened in October, the facility boasted new exterior and interior wayfinding designed and developed by Corbin Design. More...

A new system of vehicular and pedestrian wayfinding signs in downtown Tulsa draws its design inspiration and color palette from the city’s abundance of Art Deco architecture, including the Jazz Hall of Fame and downtown lampposts. More...

Cori Chesnutt is a graduate of Detroit’s College for Creative Studies (CCS), where she earned a Bachelor of Fine Arts degree in Graphic Design. More...

The ultimate expression of your brand lies in your audience’s experience. The verbal and visual elements of a wayfinding system act as the framework for your brand expression. More...