Posted in Civic, Education, Entertainment/Resort, Healthcare, Where We Work on February 1st, 2012 by Mark VanderKlipp – Be the first to comment
Our work has been showcased as part of a series on “Placemaking” within Northwestern Michigan’s Second Wave online magazine. The article features several projects from our portfolio, and an explanation of the phrase “Good design goes unnoticed.”
Read the article here.
Posted in Civic, Corbin Client News, Government, Wayfinding Concept, Where We Work on October 12th, 2011 by Mark VanderKlipp – Be the first to comment
We came across this gem on YouTube, an interview with our client Arthur Mullen, Director of the Mount Clemens DDA. Among the comments featured in this interview*:
“The wayfinding system is especially important because we have a lot of out of town visitors who are coming into the city and we have a couple different grid systems … and it makes getting around downtown for someone who’s… More...
Posted in Healthcare, Wayfinding Concept, Wayfinding Return on Investment, research on October 10th, 2011 by Mark VanderKlipp – Be the first to comment
For the Sept.-Oct. 2011 edition of Medical Construction & Design magazine, Corbin Design president Mark VanderKlipp researched and wrote an article that places wayfinding signage in context with the entire range of brand communications that a healthcare system engages. Using Scripps Health as a case study, the article addresses how internal teams can organize to best approach staff, volunteers, patients and visitors with simple messages that reflect an institution’s culture… More...
Posted in Civic, Corporate/Retail, Government, Speaking Engagements, Wayfinding Concept on September 23rd, 2011 by Mark VanderKlipp – Be the first to comment
Physical + Digital = Phygital Wayfinding More...
Posted in Healthcare, Wayfinding Concept on August 30th, 2011 by Mark VanderKlipp – Be the first to comment
“The methodology put in place is delivering a qualitative value far in excess of what we ever spent on signage.” Kari Houser, Director of Construction and Facility Planning, Gundersen Lutheran More...
Posted in Corbin Client News, Healthcare on July 15th, 2011 by Mark VanderKlipp – Be the first to comment
Corbin Design’s recommendations will include creative wayfinding solutions across media, including signage, print and digital communications. More...
Posted in Civic, Government, Healthcare on July 14th, 2011 by Mark VanderKlipp – Be the first to comment
Corbin Design is delighted to welcome a new client in Buffalo, NY. More...
Posted in Civic, Government, Speaking Engagements on June 24th, 2011 by Mark VanderKlipp – Be the first to comment
On Friday, July 22, the Michigan Downtown Association is hosting its Sault Ste. Marie conference. The afternoon session is titled “Finding the Way – Trailways, Waterways and Wayfinding”. Mark VanderKlipp will be part of a panel including Tim Knutsen, an Associate at Beckett and Raeder’s Petoskey office, and Sam Lovall of Lovall Associates and Michigan State University. We will… More...
Posted in Healthcare, White Paper on June 22nd, 2011 by Mark VanderKlipp – Be the first to comment
Now more than ever, the tools that will allow users to create their own journey to a healthcare facility are in the hands of consumers. More...
Posted in Civic, Regional Wayfinding, Where We Work on May 27th, 2011 by Mark VanderKlipp – Be the first to comment
As a reflection of regional culture, a wayfinding system becomes a system of recognizable tools that fit within the context of local language, streetscapes and activities. More...