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Prescription Filled.

Effective wayfinding through a medical facility can help alleviate anxiety among patients and reduce strain on staff who are less likely to be called on for directions. Just what the doctor ordered.

 

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Wake Forest University Baptist Medical Center

Winston-Salem, North Carolina

CONTACT CORBIN
Wake Forest University Baptist Medical Center vehicular directional sign Wake Forest University Baptist Medical Center banner sign Wake Forest University Baptist Medical Center building identification sign Enlarge picture 
Wake Forest University Baptist Medical Center elevator directory sign Wake Forest University Baptist Medical Center wall directional sign  

Wayfinding at this sprawling 86-acre medical campus was already complicated when a campus expansion added an outpatient cancer center and a third public parking deck. The result, according to one administrator, was “over 4 million square feet of confusion.”

Corbin’s solution involved conducting a wayfinding master planning process, analyzing traffic patterns and destination names, and recommending the introduction of architectural landmarks to help patients, visitors and staff navigate the campus. In particular, Corbin staff reviewed how public entrances were designated, how floors were labeled, and how people made the transition from parking garages to buildings.

As a result of that research, the original floor levels were renamed to reduce confusion, and symbols were introduced to distinguish the three garages. Interior signs in the eight main buildings use different photographic images as sign backgrounds in each building, to differentiate the buildings and let visitors know where they were at a glance. Finally, the interior signage was designed to use printed inserts so that the medical center’s sign shop can make updates on its own.