To help visitors better navigate Seattle’s largest hospital, Corbin developed a wayfinding master plan and designed a series of monument-style signs that direct motorists and pedestrians around the 15-block campus. Smaller interior signs using similar design elements guide people to their destinations inside each facility.

Our work involved mapping the hospital’s layout and analyzing existing terminology to locate the best routes for client access and find the clearest term for each destination. We also assembled a task force of hospital administrators, staff and visitors to help identify wayfinding problems and suggest solutions.

To avoid confusing visitors, the task force worked with staff to select a single, easily understood term for each department that would be used consistently throughout the new wayfinding system.

We also worked with a Seattle-based design and branding firm to assure that the new “Swedish blue” directional signs effectively reinforce the medical provider’s brand identity.