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Prescription Filled.

Effective wayfinding through a medical facility can help alleviate anxiety among patients and reduce strain on staff who are less likely to be called on for directions. Just what the doctor ordered.

 

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The Reading Hospital and Medical Center

West Reading, Pennsylvania

Reading Hospital and Medical Center identification sign at night Reading Hospital and Medical Center freestanding building identifier sign Reading Hospital and Medical Center entrance identifier sign Enlarge picture 
Reading Hospital and Medical Center wall-mounted building identifier sign Reading Hospital and Medical Center parking identifier sign  

This 1.5-million-square-foot regional health care center needed a better wayfinding system to guide the 31,000 patients admitted each year as well as the 2.8 million people who visit on an outpatient basis.

Corbin was initially called in to conduct a wayfinding master planning process and develop an exterior wayfinding system for the hospital’s 36-acre main campus. Since then, Corbin has been asked to develop a system of interior signage for the main campus buildings and satellite facilities located around Berks County.

Each building on the main campus had been assigned an identifying letter. Corbin designers recommended assigning a specific color and icon shape to each letter designation as well, having found that different people use different visual cues to find their way through an environment. The icon array has been applied to a wide range of signs, including Boundary Markers, Vehicular Directional Signs, Building and Destination Identifiers, and Parking Signs.