When the Little River Band of Ottawa Indians commissioned a massive $55 million resort expansion, Corbin was tapped to develop identity designs and wayfinding signage for the renovated resort.

Our first step was to develop identities for resort amenities. Working closely with tribal representatives, the resort’s marketing department and the architect/interior design team, we conceptualized names consistent with the tribe’s history and developed visual representations of those names, along with sign designs to match the architect’s vision. These identities appear in signage, print and broadcast advertising, and on the resort website.

Using themes and materials from the architecture and interior design, we developed a wayfinding system that is sensitive to tribal traditions, fits seamlessly with the facility design, and uses the latest sign technologies in a simple and cost-effective way.