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 Stage Right. Effective wayfinding plays a crucial role in setting the stage for a positive customer experience, increasing the likelihood your visitors will return.
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Dow Event Center Saginaw, Michigan | CONTACT CORBIN | ||
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As part of a $14.3 million renovation project, Saginaw County’s Dow Event Center called on Corbin to provide better wayfinding and amenity signage to the center’s Heritage Theater, Wendler Arena, and Unity Hall. Corbin also provided design services for identification signage for a new 10,000-square-foot “Sense of Entry” lobby area that connects all three venues and houses the center’s new box office. The sign designs needed to be modern and add visual excitement to the environment. The use of bright colors and banners boasting eye-catching graphics met that goal, while making the new sign system a hit with event attendees.
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