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 Stage Right. Effective wayfinding plays a crucial role in setting the stage for a positive customer experience, increasing the likelihood your visitors will return.
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Crystal Mountain Resort Water’s Edge Thompsonville, Michigan | CONTACT CORBIN | ||
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The new Water’s Edge development at Crystal Mountain Resort includes 22 single-family dwellings that recall the character of early 1900s northern Michigan cottages, and a water park with a 4,200-square-foot pool, a water playground, sun decks, a sand play area and a climbing wall. Corbin was tapped to develop exterior signage for both the cottages and the water park, and interior signage for the pool building’s concession stand, activities desk, restrooms, showers, lockers and lounge. Corbin’s wayfinding system and cottage identities are designed to convey the feel of traditional, rustic northern Michigan cottages and boathouses while being simple, basic, and elegant. The use of natural elements including wood and stone, and the hand-hewn appearance of the signs, help to recreate the atmosphere of a cottage community that has expanded over generations. Part of a $60 million expansion at the premier Midwest ski and golf resort, Water’s Edge represents a $13 million investment by the family-owned, year-round resort. (Corbin Design also developed a high-end wayfinding system for Crystal Mountain’s Kinlochen Lodge.)
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