Stage Right. Effective wayfinding plays a crucial role in setting the stage for a positive customer experience, increasing the likelihood your visitors will return.
|
Crystal Mountain Resort Kinlochen Lodge Thompsonville, Michigan | CONTACT CORBIN | ||
![]() |
![]() |
![]() |
||
![]() |
![]() |
|||
|
The Kinlochen marks the start of a 10-year, $60 million expansion at northern Michigan’s Crystal Mountain golf and ski resort. The three-story, 29,000-square-foot lodge houses Crystal’s Pro Shop, Nordic Center and The Thistle Pub & Grille, a 100-seat restaurant. Signage for the facility had to reflect the high-end nature of its clientele as well as the ancestry of Crystal’s Scottish owners. Besides the public amenities, Kinlochen is also home to 12 condominiums and the people who live there, so the signage had to differentiate between the two audiences. Corbin’s elegant system uses painted aluminum and acrylic sign faces with vinyl graphics. Signs for the condominium units, which are named after Scottish clans, carry the name of the clan as well as a graphic representing the clan’s official tartan plaid. Pro Shop signs hang from decorative aluminum brackets and use a tartan background that represents the owners’ clan. Overlapping pieces of frosted acrylic make up the snowflake on the Nordic version of the Pro Shop sign, while a summer version shows a pair of crossed golf clubs. (Corbin Design also developed a rustic wayfinding system for Crystal Mountain’s Water’s Edge development.)
|
||||





